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What's Amazon Selling?

Ethan Zuckerman's built an interesting statistical analysis tool that looks at Amazon book sales for a specific keyword. [Link] Ethan explains the thinking behind the tool in his blog, here.

While Amazon customers are sufficiently interested in other countries to purchase 10,383 titles a day, worth $245,342.76, this interest pales in comparison with their interest in dieting. Amazon customers purchase 10,992 titles on dieting, with a sales value of $150,967.19. Lest you find that figure too heartening, let me point out that the 10,992 diet books are the result of a single search for the keyword "diet", while the 10,383 books on foreign countries are the result of 183 separate searches summed together. Clearly, the best way to get people to pay attention to my research would be to write a diet book. Keep your eyes peeled for the "Johann Galtung Foreign News Flows Diet Guide", appearing on bookshelves soon.

posted this at 7:31 AM
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