« Google as OS | Main | The Last Code Talker » Sell Side Advertising"Sell side advertising" is an idea that's been percolating for a while, finally articulated by John Battelle based on some thoughts blogged by Ross Mayfield, who talks about "Cost per Influence" or CPI. This is a micro-content/micro-payment strategy that requires a bit of technical thinking to create standards for complex secure tracking and validation. I wouldn't say it's an easy problem, but it's doable. The idea is that ads are shared. Scenario: I see an ad at Battelle's site that's a good fit for Weblogsky, so I replicated it at my site according to parameters that Batelle has configured, and when someone clicks through at my site, I share the payment from the advertiser for the impression with Battelle. Next step is for someone to develop the technology, figure out how to secure it, and build a clearinghouse. (Thanks to Joi for the pointer.) jon posted this at 8:12 AM |
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