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Marqui marketing

And now for a word from our sponsor, Marqui! Thanks to Shannon Clark for pointing out that I failed to link to Marqui in my December 10 post. And thanks to Meryl for posting some details about using Marqui.

Marqui sent us a document with some thoughts about their perception of this experiment in marketing communication:

Marketing automation and communication management tools (like Marqui) are key to helping marketers maintain their relevancy to consumers, while allowing them to serve themselves and influence new communities as they form online, on air, and in their workplaces. (Janet's evangelism is showing!) Our blogosphere program, for example, is a free focus group online, offering product and support suggestions we're already rolling into our roadmaps.

With regard to the blogosphere program, Marqui will participate in Alex's FeedFest 2005 by putting Marc Canter and David Weinberger (contributor to Corante) on with opposing viewpoints on paying bloggers to blog. We'll try to get Rowland Hanson to moderate the discussion.

Marqui is also talking about multimedia approaches and what happens when blogs are no longer just text. (I suppose we should all take singing lessons.) I do think they understand, though, that it's the value in their product, and not these marketing experiences, that will determine their success or failure.

jon posted this at 4:55 PM
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