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The Suzuki Foundation

As I noted earlier, I've agreed to blog weekly about a company called Marqui, formerly MaestroCMS, in exchange for sponsorship. This is slightly controversial: some bloggers believe that those of us in the program sacrifice integrity when we agree to take money to blog about a product. However I'm more than happy to disclose what this is about. Marqui is not asking us to endorse their product (I don't use it, after all) – they're asking us to help tell their story. Each week they're going to give us something to blog about, and it's up to us what we say.

This week's subject is the web site for the David Suzuki Foundation, and I find that very easy to discuss, because I share Suzuki's interest in sustainability and preservation of the environment. Dr. Suzuki, a geneticist and host of CBC's documentary series The Nature of Things, uses Marqui's content management system for his web site, which has 1200 pages and send 40,000 emails per week, according to the info provided by Marqui.

The Suzuki Foundation site is a great source of information about environmental issues and challenges. I especially like his explanation of sustainability:

Everywhere we look, human activities are tearing at the very fabric of life on Earth. We have changed the composition of the atmosphere. We’ve altered the hydrologic cycle. We’ve literally moved mountains and created immense lakes behind giant dams. The fact is, we cannot continue on this same path. With an estimated population of nine billion people by 2050, we cannot continue to consume resources at the same rate and maintain our quality of life.

That’s where sustainability comes in. Quite simply, sustainability means living within the earth’s limits. It means living in a world where feeding people does not necessitate polluting groundwater and coastal shorelines. Where transporting people and goods does mean polluting our air and changing our climate. Where heating our homes and powering our industries does not require vast amounts of polluting fossil fuels.

jon posted this at 5:47 PM
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