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From our sponsor: WVON and Marqui
(Note: Marqui sponsors this weblog.) Chicago radio station WVON ("Voice of the Nation") cut costs and increased traffic after building its web site with Marqui's Communications Management Suite, according to this interview posted at Marqui's site. What problems were they trying to solve by moving to a content management system? "The key factors were time and money. Each time the web agency would update content or make graphic changes we were being charged. Also, sometimes we needed to update content quickly, but found we had to wait in line for the web agency to get to our content." And why Marqui? "The main reason for choosing Marqui was the friendly service from the sales representative. He actually took the time to answer our questions," and "it was a web-based system that was easy to use." The company says it's saving around $400 a month in costs for site updates, with a 200% increase in web traffic since the Marqui system was adopted.
jon posted this at 1:43 PM
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