I was interviewed for an article on blogging in the April 15 issue of the Austin Business Journal, called "Been around the blog?"
...Lebkowsky at Polycot says that if a company chooses to launch a blog, it's not guaranteed to be an effective communication tool in the marketplace.
"You have to have a certain openness and authenticity, which means that you can't control your message as you do with other marketing and public relations channels," he says. "You have to be prepared to add content regularly, and you really should be prepared to invite comments from the public, which can also mean dealing with angry customers or difficult questions in public.
"Handling this sort of thing well can have a net positive effect, but handling it badly can be disastrous. If there's a legal issue, you should always consult your attorneys, but try to find a solution that's conversational and non-threatening, if at all possible," Lebkowsky says.
