« Kissing portals goodbye | Main | Glossy Simulacrum » Blogger RelationsSeveral correspondents have sent me emails about Issue Dynamics' new "Blogger Relations" practice, which "includes a robust blog monitoring service. Currently, the monitoring service provides organizations with 'actionable intelligence' - giving clients an effective and economical way to sift through the vast amount of blogosphere information, distill what is truly relevant and timely, and take appropriate action." Muniwireless quotes Glenn Fleishman's description of Issue Dynamics as "a group that specializes in creating the appearance of grassroots and independent support for ideas on behalf of their clients. They don’t hide this specialty." According to IDI, they'll be monitoring blogs for "non-traditional or 'below the radar' public statements from policy experts and thought leaders," and to give "clients the ability to track and respond to blog postings quickly, before they grow and 'jump' to traditional media sources - and to the world." Should be fun. jon posted this at 2:23 PM |
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