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Glossy Simulacrum

Business Week discovers bloggers, publishes a pretty good rundown, kinda gets it... " How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up. For now, it's a digital hinterland. The laws and norms covering fairness, advertising, and libel? They don't exist, not yet anyway. But one thing is clear: Companies over the past few centuries have gotten used to shaping their message. Now they're losing control of it." jonl gets indigestion. Web 2.x, here we come... [Link]

posted this at 11:18 PM
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Comments

That was actually the best article we've read yet about blogs. Every other MSM reporter patronizes the blogs, but this one gets it pretty right.

Oh, I agree... my indigestion comment was about anticipated wrangling over "laws and norms" and the reaction from traditional marketing pros as they realize they can't control the message or the mindshare...

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