Weblogsky: Who reads blogs?

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Who reads blogs?

I've been complaining about the lack of good stats on blog readership. Looks like we have better data; just received this press release:

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study
First Comprehensive Study of the Actual Online Behavior of Blog Visitors Now Available

RESTON, Va., Aug. 8, 2005 - comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as "blogs." The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.

Other key findings of the Behaviors of the Blogosphere report include:

Five hosting services for blogs each had more than 5 million unique visitors in Q1 2005, and four individual blogs had more than 1 million visitors each
Of 400 of the largest blogs observed, segmented by eight (non-exclusive) categories, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women
Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online

"The fact that we found 30 percent of the online population to have visited blogs clearly underscores the commercial importance of consumer generated and driven media," said Dan Hess, senior vice president of comScore Networks. "It's noteworthy that while the blog audience is already quite large and growing, its demographic composition relative to the total population will appeal to many marketers."

To view the full Behaviors of the Blogosphere analysis, please visit Just rec'd the press release: To view the full Behaviors of the Blogosphere analysis, please visit http://www.comscore.com/blogreport/comScoreBlogReport.pdf

jon posted this at 1:30 PM
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