« Wilma | Main | Open Content Alliance » Blogging and PR Dan Lowden, Robert Durand, Dara Quackenbush Dara Quackenbush invited me down to speak to a Public Relations class at Texas State University yesterday, as part of a panel with Dan Lowden from Wayport and Robert Durand from Edelman - guys who do marketing and PR, respectively, and who have a clue about blogging, which was the subject of our discussion. In my presentation I covered the power law distribution of blogs and the significance of the long tail, aggregate influence, how journalists work with bloggers, etc. The class seemed receptive, and they were quick to swarm Robert after the discussion to find out about Edelman internships. jon posted this at 9:45 AM |
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I think the students really enjoyed it and I received a lot of positive comments after. The gentleman in the back corner of room who asked the first question is Dr. Ray Neikamp and he teaches Internet & Mass Media at the graduate level and is my thesis advisor. He asked me to put together the panel and after told me that he was better than what he imagined. The key was to get the right speakers.
The long tail/power law was interesting. Later that day a reporter from the Statesman spoke to my Intro to PR class about working with journalists. The question came up about blogs and she reiterated the concept of it's the long tail that is influencing what is getting covered.
Jon, thanks again for presenting!
Posted by: Dara | October 21, 2005 12:50 PM