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Blogs and Biz

It's not news that consumers don't trust media and advertising, but David Kline blogs how corporate America really doesn't get "consumer-generated media."

...the study suggests that most American companies are woefully unprepared for the managerial, marketing, customer relations, and product development challenges of a new business environment in which customers trust bloggers and each other more than they do traditional corporate marketing. Unfortunately, the modern corporation is built on a solidly-hierarchical "push" model in which customers (and their friends) are at the bottom of the totem pole -- mere passive recipients of whatever the company chooses to deliver to them.

But that's going to have to change. And the change certainly won't come easily, not to a generation of executives and managers who were never trained to deal directly with customers who can now make or break their businesses.

jon posted this at 9:42 AM
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