« Blogging Enterprise | Main | Climate debate is heating up » Long Tail CampIf you understand "the long tail," you'll get the idea of the Long Tail Camp: Long-Tail Camp will start on November 11, 2005 at a location of your choosing. Just show up and start talking about the long-tail of whatever. There might not be a lot of people paying attention or even showing up but hey, it’s the long tail, what can you expect? We’re certain that Long-Tail Camp will be a huge success and expect it will be over in about 10-12 years, depending on the exact parameters of the distribution...What is the long tail? Chris Anderson describes it in his Wired article with the example of Rhapsody, RealNetworks' streaming music service. Chart Rhapsody's monthly statistics and you get a "power law" demand curve that looks much like any record store's, with huge appeal for the top tracks, tailing off quickly for less popular ones. But a really interesting thing happens once you dig below the top 40,000 tracks, which is about the amount of the fluid inventory (the albums carried that will eventually be sold) of the average real-world record store. Here, the Wal-Marts of the world go to zero - either they don't carry any more CDs, or the few potential local takers for such fringy fare never find it or never even enter the store. jon posted this at 8:27 AM |
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