« Jeff Jarvis: Interaction vs. Reaction | Main | Blog Conversational Index: say what? »

"Bubble 2.0 Is a Bubble in Media"

Digital Convergence creates confusion about the future of media; many smart people are trying to grasp what's changed, and what those changes mean. Scott Karp at Publishing 2.0 aggregates the thinking of several "2.x" usual suspects, and finds some of the best insights in Umair Haque's theory of media economics (link to PowerPoint).

The idea that we’re living in an “attention economy” is nothing new. But unless the media/technology industry starts listening to Umair and focuses on creating new ways to help people efficiently allocate their attention in a world of infinite options, the bubble will pop. And it won’t be pretty.

So let’s focus on the user. What the user needs is help allocating a finite amount of attention. And the solution needs to be personal — perfectly tailored to each user’s needs. The user needs a personal killer app.

jon posted this at 6:26 AM
Share on Facebook| email to a friend

 Subscribe to RSS feed for Weblogsky