« Another big quake, closer to home | Main | Barlow returns » Feeding adsInevitable: marketers are beginning to plant ads in syndication feeds. [Link] One attraction of RSS ads may be that feed syndication is still in the "early adopter" phase -- meaning that feeds' audience members are not typical Web surfers. For the most part, they have actively set up feed readers and subscriptions -- they've "raised their hand and said ‘I'm interested'," as Ben Fox, senior product manager in Yahoo’s search marketing division, puts it. "You know from a marketing standpoint that they've invested in their content." jon posted this at 6:46 AM |
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