« Yahoo! capitulates, sort of | Main | Restore Stonehenge » Yahoo respondsMy last post, about Yahoo's supposed decision to give up on search market dominance, drew a quick response from Qi Lu and Eckart Walther at Yahoo Search, noting "conjecture and confusion" about "Yahoo's commitment to being the world's best search engine." Great point - the CFO's comment didn't say Yahoo had given up on being the best, but that "it's not our goal to be No. 1 in Internet search." Best and first aren't necessarily the same. Meanwhile Caterina Fake, now a Yahoo insider, posts about her irritation with bloggers who, she says, took the Decker quote out of context... accusing them of "piling on." I didn't read what others were saying, personally, but I can see where people might've read "abandonment of search" into the quote... but that's clearly not what Susan Decker was saying. Its Q4 earnings report describes what Yahoo's up to: First, we are expanding our content match services through the Yahoo Publishers Network to take advantage of the growing number of small publishers on the web. We plan to add new features to beta over the coming quarters including search and enhanced ad targeting. We believe the service will ultimately position Yahoo as one of the preferred advertising partners for small and medium-sized publishers. Meanwhile, to Caterina's point about bloggers and media getting it wrong, I think the bloggers were following media on this one (headline: "Yahoo! gives up quest for search dominance"), and her real beef should be with Bloomberg, and not with bloggers like Steve Rubel. jon posted this at 10:16 AM |
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