Weblogsky: The business of Second Life

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The business of Second Life

Business Week this week features a set of articles on Second Life, the avatar-based virtual community operated by Linden Lab. I started to say created by, but online communities are co-created by their members, the folks who make the platform are like any city's infrastructure – they serve the community, but it's inherently beyond their control. What's great about Linden Labs is that they totally understand that, and they're all about creativity in building an infrastructure that brings out the best in the community – perhaps I should say the various communities – that they serve. Business week notes that "it's not all fun and games," there are business applications for Second Life (and potentially for other graphically-realized virtual worlds that might follow).