« Who says the stock market's rational? | Main | Outlook vs Thunderbird » Web emulates printWith all the innovative "Web 2.0" stuff going on, who saw this coming? Microsoft and the New York Times have engineered a way to more perfectly replicate print design in web browsers. It's all about branding. [Link] The design of a newspaper is an indelible part of its identity, and while the New York Times, long known as "the Gray Lady," added color in 1997, its print edition is still distinguished by a somber, restrained design and dignified serif typeface for text (Imperial), which are perhaps the most recognizable in the newspaper industry. And the Times' website has sought to mimic that flavor, most recently with a redesign that uses serif fonts, and which is intended to take advantage of larger computer monitors. But with the advent of the Times Reader, the paper's online version will bear a much greater resemblance to its print product. jon posted this at 7:59 AM |
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