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The future's back there

Fascinating cultural variation: the Aymara people of South America use a spatial metaphor for time that's opposite other world cultures - the future is behind them, and the past is in front. [Link]

There are also in English ambiguous expressions like "Wednesday's meeting was moved forward two days." Does that mean the new meeting time falls on Friday or Monday? Roughly half of polled English speakers will pick the former and the other half the latter. And that depends, it turns out, on whether they're picturing themselves as being in motion relative to time or time itself as moving. Both of these ideas are perfectly acceptable in English and grammatical too, as illustrated by "We're coming to the end of the year" vs. "The end of the year is approaching."

Analysis of the gestural data proved telling: The Aymara, especially the elderly who didn't command a grammatically correct Spanish, indicated space behind themselves when speaking of the future – by thumbing or waving over their shoulders – and indicated space in front of themselves when speaking of the past – by sweeping forward with their hands and arms, close to their bodies for now or the near past and farther out, to the full extent of the arm, for ancient times. In other words, they used gestures identical to the familiar ones – only exactly in reverse.

"These findings suggest that cognition of such everyday abstractions as time is at least partly a cultural phenomenon," Nunez said. "That we construe time on a front-back axis, treating future and past as though they were locations ahead and behind, is strongly influenced by the way we move, by our dorsoventral morphology, by our frontal binocular vision, etc. Ultimately, had we been blob-ish amoeba-like creatures, we wouldn't have had the means to create and bring forth these concepts.

"But the Aymara counter-example makes plain that there is room for cultural variation. With the same bodies – the same neuroanatomy, neurotransmitters and all – here we have a basic concept that is utterly different," he said.

jon posted this at 8:40 AM
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