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Google + MySpace

Rupert Murdoch's analysts found that devoted MySpace users tend to leave the site for one reason, to use Google's search engine. Never one to lose a pair of eyeballs if he can help it, Murdoch's made a deal to incorporate Google Seardch at MySpace and other Fox Interactive Media sites. [Link]

In one stroke - or, to be more precise, in billions of key strokes - Rupert Murdoch has paid off the $US585 million he spent acquiring MySpace last year and has gone a long way towards paying off the $US1.2 billion he has forked out in his attempt to convert his newspaper, movie and television empire into a major presence on the web.

posted this at 7:14 AM
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