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Politics, MySpace, and YouTube

Some politicians are joining "businesses, news organizations and others looking to exploit the growth in user-driven sites." [Link]

Russ Kelly, spokesman for GOP gubernatorial candidate John Binkley in Alaska, questions how these efforts will translate into votes. He recalled how Democrat Howard Dean had embraced cutting-edge Internet tools during the 2004 presidential race, but ''couldn't even get out of the primary.''

Even more relevant: the Dean campaign, despite its evident appeal to younger voters, failed to get them to the polls in Iowa. On the other hand, Dean leveraged his supporters in a successful attempt to take control of the Democratic party, so his efforts didn't exactly fail.

The real question is not whether politicians use the tools, but whether they understand the tools they're using. Most won't, because they're steeped in the culture of broadcast politics. I'm still waiting to see a politician that understands the Internet, and understands how the Internet and a new kind of society are coevolving.

posted this at 8:28 AM
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