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Getting all emotional

Hartmut Esslinger of Frog Design talks about his pioneering work in "emotional design." [Link] Here's the quote that's sticking in my brain:

... design in the 90’s actually got consumed by the internet-IPO mania, and it turned out to be “the decade of greed and cheat” - and an entire generation of designers were lost. Frog survived and ultimately succeeded but we will never forget the dark times. For this decade, I hope that “Design” will advance, but so far it is “the decade of outsourcing”, and with a very fractured processes driven by naked economics, innovation and human-cultural design is very hard to achieve.

posted this at 4:09 PM
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