« Lessig and Barlow at 23c3 | Main | Molly Ivins is back, and she's pissed » Experience strategyI'm often inspired in my own thinking and practice by Peter Merholz and his colleagues at Adaptive Path. Earlier this week he posted about the importance of defining, explaining, anjd adhering to an experience strategy, which "defines a product requirement from the perspective of the user, and what they want to accomplish, achieve, do." [Link] Perhaps the ur-experience strategy comes from George Eastman, who was guided by the phrase “You press the button, we do the rest,” in the development of his original Kodak camera and the processing and printing services he provided. He posts a call for other good examples of experience strategies, to be posted in comments. One respondent posted a quote from Pandora: "At Pandora Media™ (formerly Savage Beast Technologies™), we have a single mission: To help you discover new music you'll love." (And they do ... go to the main Pandora page and give it a try. Pandora's design is simple and usable; I have a radio station based on characteristics of Cansei de Ser Sexy's music, created in seconds.) jon posted this at 6:24 PM |
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Comments
Two things, Jon:
1. In my experience, achieving the simplicity and power of Eastman's formulation is one of the hardest things a company (or an individual) can do. It goes far beyond the usual faux-philosophies embodied in most corporate vision statements. Vision statements can be useful, but corporationism usually takes over in their formulation, such that they are robbed of their real impact. Eastman's statement has real impact.
2. Funny you should mention Pandora just now: A friend of mine pointed me in their direction last Friday, and yesterday I set up a station based on Spoon's "Everything Hits at Once". Pandora is a good product/service.
Posted by: Tim Walker | January 9, 2007 9:13 AM
Tim, I agree with #1 - I figure that's why, in the articulation of an experience strategy, it's important to acknowledge and accommodate the user's perspective.
Posted by: Jon Lebkowsky | January 9, 2007 10:50 AM