« Edglings vs Corporate Centroids!? | Main | Ecommerce and blogging » hReleaseSpeaking of the hRelease microformat (as Stowe Boyd does in the post I just referenced), Brian Oberkirch has a note about it, calling it a cow path: The investigation of the need for hRelease is an entirely different thing. It cannot be confused with the social media press release. Microformats work by suggesting an incremental change to a widely established existing practice. People are lazy. Inertia is powerful. Want change? Let people add a bit more markup to the documents they already publish. Microformats work by paving the cow paths. Now, anyone can suggest and formalize a set of semantic markup practices. The PRSA could do this; the business wires could do this. We’ll get much more traction by working within the microformats community and adhering to its process. To have agreement on a microformat (the brand is important) for press releases will help gain traction with tool developers, publishers and companies like Yahoo, AOL and MSFT which are already moving to support microformats. (The GOOG, a conspicuous absence.) You simply can’t reinvent the press release and get a microformat for it at the same time.hRelease will be a semantic encoding of a data set suggested by the Social Media Press Release – which in its flat form is more of a checklist. Here's a link to a pdf of the SMPR template.
jon posted this at 4:24 PM |
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