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Worldchanging book design

Interesting discussion with Stefan Sagmeister, designer of Worldchanging: A Guide to the 21st Century.[Link]

I think the form that we suggested to the publisher was one of a compendium. The one that would allow you to read it at various levels, that you could sneak in here or there or read it in one go if you so desire. The book from the very beginning that was always conceived on uncoated paper. It would have the weight of a novel, so that you can still actually read it in bed.
Also, from the very beginning what was important to me was that it was cheap enough to print that it would be possible for a mass book. It wouldn't be much more expensive than a novel would be. By its design conceit it would actually be able to talk to the masses. That's what I was utterly interested in. We will see a year from now if this will all work out or not, if we can do another book that preaches to the converted. You know, that talks to Ralph Nader voters. I had no interest in that whatsoever. I think these people have enough information out there. The challenge is really to get this information to a lot of people.

posted this at 11:43 PM
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