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Forget Jakob, blog from your heart and soul

Jakob Neilsen says one should write articles, not blog postings, not far from a conclusion I was, ahem, blogging a few days ago. Like so much of his writing, this latest from Nielsen has some useful info, makes some good points, but (like most pronouncements from consultants) comes across as inauthentic. I think Michael Heilemann has his number:

The problem with Jakob Nielsen–or perhaps rather his audience as it were–is that his articles, top 10’s and ‘usability tests’ are outdated, largely irrelevant and when applicable, made up of nothing but easily thought up logical conclusions aimed at the dull gray ‘we want to be hip with the youngsters, yo’ corporate market, from which he makes his money.

So if you’re hip, down with the beat and ‘happenin’, save yourself the headache, use your brain, not useit.com, and the rest should come easily.

As a blog strategist, I would never tell my clients to write a particular length or depth. The first rule is to be authentic, write what you know, write from the heart.

jon posted this at 5:26 PM
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