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Give peas a chance

Blogger/Twitterer Susan Reynolds' bout with breast cancer created online community convergence and creative thinking about raising money - in this case for Making Strides, the American Cancer Society's breast cancer campaign. Connie Reece et al started the Frozen Pea Fund. What do frozen peas have to do with cancer? The answer's here. The whole story's posted at Tech PR Gems.

jon posted this at 3:53 PM
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