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February 28, 2008

"In Your Facebook"

The Austin Chronicle has published my article about Facebook in its SXSW Interactive issue.

Are we watching a generation "slice in two," or are these sites making visible, and emphasizing, a division that already existed? Before the social Web, most of us didn't know we were part of social networks. We had friends, and we knew that our friends might know people that we don't, but most of us never thought to chart or analyze those relationships. Now we can make our networks visible and explicit and touch base with them every day through sites like MySpace, Facebook, Twitter, etc. Are we any better off than we were before? Do we know the people in our networks any better than before? Can we manage more relationships than we did before? Looking at the darker side, will we be exploited by the operators of network platforms? Will everything we say and do actually, no foolin', become part of our "permanent record," tracked by Big Brother and his henchmen? Will the Internet become the next television, an instrument for programming consumers, pretending to be a channel for art and entertainment?

Yes to everything. Yes, we're better off; there can be tremendous value in network exchanges and far more potential for productive collaboration and resulting innovation. We probably do know most of the people in our networks better; we can connect to them casually every day, like the Internet was a massive water cooler where everybody, and I mean everybody, can hang out. Can we manage more relationships? Sure, but that's deceptive: We have the technology to manage more, but that doesn't mean we can manage all the relationships that we "add" at any qualitative level. All the social-networking platforms caution you to add as friends only people you really know well. Real value depends on quality, not quantity, of relationships.

And yes, some people will be exploited, but network platforms that exploit will lose trust, lose users, wither, and die. Yes, everything we do online is recorded somewhere and probably retrievable somehow by somebody, and the intelligence agencies are probably crunching some of your data somewhere sometime. There's never been any real expectation of complete privacy online. On the other hand, it's impractical to think that Big Brother is watching. His eyeballs and his interests are constrained by an economy of attention, if nothing else. And the Internet's already become the next television, but it has a bazillion channels, many with ads, and many of the ads that do appear are unobtrusive. Austin tech consultant and entrepreneur Venki Iyer told me, "We all just need to get used to surveillance and practice good sousveillance [watching the watchers]."

jon posted this at 9:14 AM
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