Comments on: Rethink “marketing” http://weblogsky.com/2010/02/07/rethink-marketing/ Smart thinking about digital culture, media, and the Internet. Fri, 18 May 2012 15:50:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jon Lebkowsky http://weblogsky.com/2010/02/07/rethink-marketing/comment-page-1/#comment-1162 Jon Lebkowsky Wed, 10 Feb 2010 14:20:16 +0000 http://weblogsky.com/2010/02/07/rethink-marketing/#comment-1162 Nick, you definitely got one point I've been making: we assume, because we grew up with it, that the mass media approach is the rule, but it's really the exception. I think we all still prefer sitting around the fire, telling stories, to passive entertainment distributed few to many. The Internet, but making media more personal, seems to be proving that out, and I think that's why what we've been calling "social media" is so compelling. You mention gossip - that's just a form of personal storytelling. Nick, you definitely got one point I’ve been making: we assume, because we grew up with it, that the mass media approach is the rule, but it’s really the exception. I think we all still prefer sitting around the fire, telling stories, to passive entertainment distributed few to many. The Internet, but making media more personal, seems to be proving that out, and I think that’s why what we’ve been calling “social media” is so compelling. You mention gossip – that’s just a form of personal storytelling.

]]> By: Nick Lewis http://weblogsky.com/2010/02/07/rethink-marketing/comment-page-1/#comment-1161 Nick Lewis Wed, 10 Feb 2010 09:20:07 +0000 http://weblogsky.com/2010/02/07/rethink-marketing/#comment-1161 Don't have anything to add, because I agree with it all. Laughed out loud during the second paragraph. You touched on a bit that's been tripping me out: the idea of mass communications -- a select few reaching everyone -- is it a historical quark based on adolescent technologies? In otherwords, as a child of the 80's -- full on MTV rising days -- did I grow up during a strange anomaly where small groups were able to dominate the conversation like never before, and like they never would again? Yes, these are the questions that keep me up at night... My personal makeshift framework for predicting the future is that the technologies that require minimal change in behavior, and allow one to spread gossip most easily will be the ones that win. TV does well on the first requirement, I admit, its the second one that makes me not consider it a safe investment. If there's a safe investment to make its humans like to gossip, and almost always prefer gossiping to being just merely lazy! Don’t have anything to add, because I agree with it all. Laughed out loud during the second paragraph.

You touched on a bit that’s been tripping me out: the idea of mass communications — a select few reaching everyone — is it a historical quark based on adolescent technologies? In otherwords, as a child of the 80′s — full on MTV rising days — did I grow up during a strange anomaly where small groups were able to dominate the conversation like never before, and like they never would again? Yes, these are the questions that keep me up at night…

My personal makeshift framework for predicting the future is that the technologies that require minimal change in behavior, and allow one to spread gossip most easily will be the ones that win. TV does well on the first requirement, I admit, its the second one that makes me not consider it a safe investment. If there’s a safe investment to make its humans like to gossip, and almost always prefer gossiping to being just merely lazy!

]]> By: Earl Cooley III http://weblogsky.com/2010/02/07/rethink-marketing/comment-page-1/#comment-1159 Earl Cooley III Sun, 07 Feb 2010 16:09:26 +0000 http://weblogsky.com/2010/02/07/rethink-marketing/#comment-1159 If I were back in the world of full-time software product development, one the things I'd use Twitter for would be concise and timely announcements of software version releases. I'd keep the marketing drones the hell away from messing around with my customers; I figure social media as a whole is a huge honeypot for bad marketing behavior. I'm not sure there is a solution to that problem. If I were back in the world of full-time software product development, one the things I’d use Twitter for would be concise and timely announcements of software version releases. I’d keep the marketing drones the hell away from messing around with my customers; I figure social media as a whole is a huge honeypot for bad marketing behavior. I’m not sure there is a solution to that problem.

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