U.S. Army guide to Pinterest

by Jon Lebkowsky

Pinterest is the rave du jour for Inernet mavens. You know it’s mainstreamed when the U.S. Army produces a guide:

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{ 2 comments… read them below or add one }

Ellie Kesselman May 18, 2012 at 8:39 am

This is hilarious! I had no idea the U.S. Army was this umm… au courante with social media They were on Pinterest back in early February!

I find it so incongruous to see the CME Group and General Electric’s turbine manufacturing division, whatever the name is, on Pinterest. But it does work for some companies e.g. IBM Research (mostly middle-aged men with PhD’s from Zurich) somehow runs three of four great Pinterest boards, so I guess one never knows.

Similar incongruity is a facet of Twitter, so I should have known to expect it with Pinterest. Some corporate and government agencies choose wisely when deciding who (and how) they want company Twitter accounts run. It varies within organizations, I’ve noticed that IBM Mexico is great, very engaged, replies in Spanish or English, has unique content from the dozens of other mostly drab IBM Twitter accounts. Google Research, and (of all organizations!) The St. Louis Federal Reserve Bank were very congenial and responsive, although both have cut back a lot from a year ago. It is fun to see who adapts well to social media! There are many surprises.

Thank you so much for posting this Slideshare deck. I found my way here circuitously, via SEO King, Danny Sullivan’s review of the new (seemingly more semantically flavored) Google search, then to my account on Freebase, and a list of mostly awful or moribund blogs compiled (by some pre-Google acquisition of Metaweb user) in 2005 or so. Among them was the elderly “Crufty Bits”, or similar. It listed Weblogsky in the sidebar, so I am very fortunate to have found you!

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Jon Lebkowsky May 18, 2012 at 10:50 am

Thanks! Glad you found your way here.

In social media, I find that high adoption of a platform drives more adoption of the platform. I’ve been thinking how Pinterest differs from Flickr, the seminal platform for social sharing of images, and Facebook, which includes images as part of a larger framework for sharing. Part of the difference is a difference in demographics (http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/) – more women, more mainstream.

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