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	<title>WEBLOGSKY: Jon Lebkowsky&#039;s Blog &#187; Community</title>
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	<link>http://weblogsky.com</link>
	<description>Smart thinking about culture, media, and the Internet.</description>
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		<title>Bots can shape social interaction</title>
		<link>http://weblogsky.com/2012/01/24/bots-can-shape-social-interaction/</link>
		<comments>http://weblogsky.com/2012/01/24/bots-can-shape-social-interaction/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 13:31:25 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Extent]]></category>
		<category><![CDATA[fi rst]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[Social Interaction]]></category>
		<category><![CDATA[socialbot]]></category>
		<category><![CDATA[target group]]></category>
		<category><![CDATA[tim hwang]]></category>

		<guid isPermaLink="false">http://weblogsky.com/?p=1368</guid>
		<description><![CDATA[&#160;Scientists experimenting with Twitter bots found that the bots could &#8220;shape&#8221; activity on Twitter to some extent. They&#8217;re continuing their studies to get a better understanding of what they&#8217;re seeing. [Link] The origin of the study was explained by Tim Hwang, one of the authors of a research paper describing the socialbot experiments. &#8220;A lot [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2012/01/24/bots-can-shape-social-interaction/" data-text="Bots can shape social interaction" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2012%2F01%2F24%2Fbots-can-shape-social-interaction%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2012/01/24/bots-can-shape-social-interaction/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Scientists experimenting with Twitter bots found that the bots could &#8220;shape&#8221; activity on Twitter to some extent. They&#8217;re continuing their studies to get a better understanding of what they&#8217;re seeing. <a target="_blank" href="http://www.technologyreview.com/web/39497/?nlid=nldly&amp;nld=2012-01-24">[Link]</a></p>
<p>The origin of the study was explained by Tim Hwang, one of the authors of <a href="http://pacsocial.com/files/pacsocial_field_test_report_2011-11-15.pdf" target="_blank">a research paper</a> describing the socialbot experiments. &#8220;A lot of people you can hire now say they are really good at community engagement. Can we measure those claims?&#8221;</p>
<p>From the paper linked above:</p>
<blockquote><p>&#8230; although each socialbot was able to connect only a relatively small portion of users from its target group, the  findings of this study are extremely signi cant. These  findings indicate the fi rst successful attempts at automatically and programmatically shaping the topology of online communities. Further, while the scale of this study was relatively small, socialbots are designed to be light, efficient, and entirely automatic { and thus, easily deployable in large swarms. We believe this study marks the  rst step towards demonstrating the ability of such technologies to shape online communities at a large scale.</p></blockquote>
<p>Wonder if this means we&#8217;ll have swarms of marketing bots flooding Twitter and other social systems?</p>
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		<title>Contact Summit: &#8220;It&#8217;s time to take back the net&#8221;</title>
		<link>http://weblogsky.com/2011/10/22/contact-summit-its-time-to-take-back-the-net/</link>
		<comments>http://weblogsky.com/2011/10/22/contact-summit-its-time-to-take-back-the-net/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 14:21:44 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Futures]]></category>
		<category><![CDATA[Teaching and Learning]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[converation]]></category>
		<category><![CDATA[Doug Rushkoff]]></category>
		<category><![CDATA[Draft]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[steven brewer]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[venessa]]></category>

		<guid isPermaLink="false">http://weblogsky.com/?p=1180</guid>
		<description><![CDATA[&#160;This week, on October 20, a diverse assortment of forward-thinking, Internet-savvy, solutions-oriented people gathered in New York City for Contact Summit, a project-focused event organized by Doug Rushkoff and Venessa Miemis. I was originally planning to attend, and was plugged into the small team of organizers. I couldn&#8217;t make the event, but have been available [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/10/22/contact-summit-its-time-to-take-back-the-net/" data-text="Contact Summit: &#8220;It&#8217;s time to take back the net&#8221;" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F10%2F22%2Fcontact-summit-its-time-to-take-back-the-net%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/10/22/contact-summit-its-time-to-take-back-the-net/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><div id="attachment_1181" class="wp-caption aligncenter" style="width: 500px">
	<a href="http://weblogsky.com/2011/10/22/contact-summit-its-time-to-take-back-the-net/contactcon_brewer/" rel="attachment wp-att-1181"><img src="http://weblogsky.com/wp/wp-content/uploads/2011/10/contactcon_brewer.jpg" alt="At the Contact Summit. Photo by Steven Brewer" title="At the Contact Summit. Photo by Steven Brewer" width="500" height="375" class="size-full wp-image-1181" /></a>
	<p class="wp-caption-text">At the Contact Summit. Photo by Steven Brewer</p>
</div>
<p>This week, on October 20, a diverse assortment of forward-thinking, Internet-savvy, solutions-oriented people gathered in New York City for Contact Summit, a project-focused event organized by Doug Rushkoff and Venessa Miemis. I was originally planning to attend, and was plugged into the small team of organizers. I couldn&#8217;t make the event, but have been available as a resource for organizers of related global Meetups, and will help sustain the converation following the event.</p>
<p>Doug had created a prologue video for the remote Meetups scheduled to occur synchronous with the main event. Here&#8217;s a summary of his comments in that video &#8211; this gives a good idea what the gathering was about:</p>
<blockquote><p>It&#8217;s time to take back the net. Currently the Internet is much too concerned with marketing, IPOs, and the next killer app, and too little concerned with helping human beings get where we need to go. We want to use the Internet effectively to promote better ways of living, doing commerce, educating, making art, doing spirituality. To collaborate on ideas about how to use the net well. There are a lot of projects that need our assistance. From Arab Spring to Occupy Wall Street, people are rising up. We need solutions. Contact is about finding the others, and working and playing with them to find solutions to age-old problems. In New York on October 20th, we&#8217;re having unconference-style meetings plus a two hour bazaar where people will demo their projects. We&#8217;ll select projects that most need help, help them get funding and move forward. What it&#8217;s really about is planting a flag in the sand, saying the Internet is really about us, not about aiding the bottom line of a few corporations. This goes as deep and as far as we want to take it. The Summit is just a trigger point.  It&#8217;s time to fold the fringes of the Internet back into the middle and re-ignite the passion and practicality of the Internet. If there were another name for Contact, I would call it &#8220;Occupy the Net.&#8221; We will collaborate to bring disparate projects with similar goals into harmony, so that anything we can dream will emerge.</p></blockquote>
<p>Here&#8217;s a list of the winning projects from the Bazaar:</p>
<ul>
<li>Freedom Tower, <a href="http://freenetworkfoundation.org/">Free Network Foundation</a>.</li>
<li><a href="http://freedomboxfoundation.org/">Freedom Box</a></li>
<li><a href="http://adlib2com.fatcow.com/?p=85">3D Printing:</a> Community Collaboration Catalyst at the <a href="http://www.fayettevillefreelibrary.org/">Fayetteville Free Library</a></li>
</ul>
<p>Here&#8217;s a list of winning sessions (selected by attendees):</p>
<p><strong><a href="http://UpgradeDemocracy.org">Upgrading Democracy</a>:</strong> Representation is a fundamental concept of our governance, but is encoded in the technology of the 18th century. The modern networked world enables a truer form of representation known variously under the names Dynamic Democracy, Liquid Democracy, and Delegable Proxy voting. </p>
<p><strong>Local Foodsharing platform</strong>: I don&#8217;t have details on this yet</p>
<p><strong>Kick-Stopper &#8211; Crowdsourced Unfunding:</strong> This group is dedicated to creating online organizing tools to organize large scale divestment and debt strike campaigns. Join here: <a href="http://groups.google.com/group/debt-strike-kick-stopper">http://groups.google.com/group/debt-strike-kick-stopper</a></p>
<p><strong>Online General Assembly:</strong> This group folded itself into the Upgrade Democracy group, but has its own mandate: to create an online version of the General Assembly technique (as practiced by Occupy Wall Street) for consensus building. </p>
<p><strong>Collaboration Matchmaking Application:</strong> The idea is to create an application that helps creators, particularly artists, find collaborators on projects. During the final session on this concept, participants decided that this project should grow at its own pace and with a relatively smaller circle. </p>
<p>DJ Lanphier shot video at the event, and has gradually been uploading those to <a href="http://www.youtube.com/contactsummit">http://www.youtube.com/contactsummit</a>. Here&#8217;s an example, a video of Michel Bauwens of the <a href="http://p2pfoundation.ning.com/">P2P Foundation:</a> &#8220;We are discovering together how we should be working.&#8221;</p>
<div style="text-align: center"><iframe width="480" height="244" src="http://www.youtube.com/embed/nxZUvq48xug" frameborder="0" allowfullscreen></iframe></div>
<p><a href="http://www.flickr.com/photos/limako/6268770227/">Photo by Steven Brewer.</a></p>
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		<title>Hypocrisy</title>
		<link>http://weblogsky.com/2011/10/18/hypocrisy/</link>
		<comments>http://weblogsky.com/2011/10/18/hypocrisy/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 04:40:11 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Hypocrisy]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2011/10/18/hypocrisy/</guid>
		<description><![CDATA[&#160;]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/10/18/hypocrisy/" data-text="Hypocrisy" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F10%2F18%2Fhypocrisy%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/10/18/hypocrisy/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><div align="center"><iframe src="http://www.youtube.com/embed/RGRXCgMdz9A" allowfullscreen="" frameborder="0" height="274" width="480"></iframe></div>
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		<item>
		<title>Go deeper</title>
		<link>http://weblogsky.com/2011/10/18/go-deeper/</link>
		<comments>http://weblogsky.com/2011/10/18/go-deeper/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 15:22:40 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[4th Way]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Consciousness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Draft]]></category>
		<category><![CDATA[fundamental issues]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[level]]></category>
		<category><![CDATA[machine man]]></category>
		<category><![CDATA[power games]]></category>
		<category><![CDATA[Revolutions]]></category>
		<category><![CDATA[superficial level]]></category>
		<category><![CDATA[take]]></category>

		<guid isPermaLink="false">http://weblogsky.com/?p=1175</guid>
		<description><![CDATA[&#160;A couple of @jonl tweets re #OWS: Revolutions won at a superficial level take us into similar power games because we haven&#8217;t addressed fundamental issues that are deeply embedded in our thinking. &#8220;A man will renounce any pleasures you like but will not give up his suffering.&#8221; &#8220;Without self knowledge, without understanding the working and [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/10/18/go-deeper/" data-text="Go deeper" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F10%2F18%2Fgo-deeper%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/10/18/go-deeper/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>A couple of @jonl tweets re #OWS:</p>
<!-- tweet id : 125761219188621312 --><style type='text/css'>#bbpBox_125761219188621312 a { text-decoration:none; color:#134e69; }#bbpBox_125761219188621312 a:hover { text-decoration:underline; }</style><div id='bbpBox_125761219188621312' class='bbpBox' style='padding:20px; margin:5px 0; background-color:#fcfcf7; background-image:url(http://a2.twimg.com/profile_background_images/287103129/x09a7221b3cba9950813b26346cb8928.png);'><div style='background:#fff; padding:10px; margin:0; min-height:48px; color:#655a58; -moz-border-radius:5px; -webkit-border-radius:5px;'><span style='width:100%; font-size:18px; line-height:22px;'><a href="http://twitter.com/search?q=%23OccupyYourHead" title="#OccupyYourHead">#OccupyYourHead</a> <a href="http://twitter.com/search?q=%23OWS" title="#OWS">#OWS</a> is great, but demonstrations are meaningless if we don't go deeper.</span><div class='bbp-actions' style='font-size:12px; width:100%; padding:5px 0; margin:0 0 10px 0; border-bottom:1px solid #e6e6e6;'><img align='middle' src='http://weblogsky.com/wp/wp-content/plugins/twitter-blackbird-pie//images/bird.png' /><a title='tweeted on October 16, 2011 9:33 pm' href='http://twitter.com/#!/jonl/status/125761219188621312' target='_blank'>October 16, 2011 9:33 pm</a> via <a href="http://www.tweetdeck.com" rel="nofollow" target="blank">TweetDeck</a><a href='https://twitter.com/intent/tweet?in_reply_to=125761219188621312' class='bbp-action bbp-reply-action' title='Reply'><span><em style='margin-left: 1em;'></em><strong>Reply</strong></span></a><a href='https://twitter.com/intent/retweet?tweet_id=125761219188621312' class='bbp-action bbp-retweet-action' title='Retweet'><span><em style='margin-left: 1em;'></em><strong>Retweet</strong></span></a><a href='https://twitter.com/intent/favorite?tweet_id=125761219188621312' class='bbp-action bbp-favorite-action' title='Favorite'><span><em style='margin-left: 1em;'></em><strong>Favorite</strong></span></a></div><div style='float:left; padding:0; margin:0'><a href='http://twitter.com/intent/user?screen_name=jonl'><img style='width:48px; height:48px; padding-right:7px; border:none; background:none; margin:0' src='http://a0.twimg.com/profile_images/1562354776/jonl_mamamam_normal.jpg' /></a></div><div style='float:left; padding:0; margin:0'><a style='font-weight:bold' href='http://twitter.com/intent/user?screen_name=jonl'>@jonl</a><div style='margin:0; padding-top:2px'>Jon Lebkowsky</div></div><div style='clear:both'></div></div></div><!-- end of tweet -->
<!-- tweet id : 125951840578846723 --><style type='text/css'>#bbpBox_125951840578846723 a { text-decoration:none; color:#134e69; }#bbpBox_125951840578846723 a:hover { text-decoration:underline; }</style><div id='bbpBox_125951840578846723' class='bbpBox' style='padding:20px; margin:5px 0; background-color:#fcfcf7; background-image:url(http://a2.twimg.com/profile_background_images/287103129/x09a7221b3cba9950813b26346cb8928.png);'><div style='background:#fff; padding:10px; margin:0; min-height:48px; color:#655a58; -moz-border-radius:5px; -webkit-border-radius:5px;'><span style='width:100%; font-size:18px; line-height:22px;'>@<a href="http://twitter.com/intent/user?screen_name=arfisk" class="twitter-action">arfisk</a> Deeper in the sense that we  become fully awake and come to know our own minds, experiences, and limitations with real clarity.</span><div class='bbp-actions' style='font-size:12px; width:100%; padding:5px 0; margin:0 0 10px 0; border-bottom:1px solid #e6e6e6;'><img align='middle' src='http://weblogsky.com/wp/wp-content/plugins/twitter-blackbird-pie//images/bird.png' /><a title='tweeted on October 17, 2011 10:10 am' href='http://twitter.com/#!/jonl/status/125951840578846723' target='_blank'>October 17, 2011 10:10 am</a> via <a href="http://www.tweetdeck.com" rel="nofollow" target="blank">TweetDeck</a><a href='https://twitter.com/intent/tweet?in_reply_to=125951840578846723' class='bbp-action bbp-reply-action' title='Reply'><span><em style='margin-left: 1em;'></em><strong>Reply</strong></span></a><a href='https://twitter.com/intent/retweet?tweet_id=125951840578846723' class='bbp-action bbp-retweet-action' title='Retweet'><span><em style='margin-left: 1em;'></em><strong>Retweet</strong></span></a><a href='https://twitter.com/intent/favorite?tweet_id=125951840578846723' class='bbp-action bbp-favorite-action' title='Favorite'><span><em style='margin-left: 1em;'></em><strong>Favorite</strong></span></a></div><div style='float:left; padding:0; margin:0'><a href='http://twitter.com/intent/user?screen_name=jonl'><img style='width:48px; height:48px; padding-right:7px; border:none; background:none; margin:0' src='http://a0.twimg.com/profile_images/1562354776/jonl_mamamam_normal.jpg' /></a></div><div style='float:left; padding:0; margin:0'><a style='font-weight:bold' href='http://twitter.com/intent/user?screen_name=jonl'>@jonl</a><div style='margin:0; padding-top:2px'>Jon Lebkowsky</div></div><div style='clear:both'></div></div></div><!-- end of tweet -->
<p>Revolutions won at a superficial level take us into similar power games because we haven&#8217;t addressed fundamental issues that are deeply embedded in our thinking.</p>
<p>&#8220;A man will renounce any pleasures you like but will not give up his suffering.&#8221;</p>
<p>&#8220;Without self knowledge, without understanding the working and functions of his machine, man cannot be free, he cannot govern himself and he will always remain a slave.&#8221;</p>
<p>Both quotes from<a href="http://en.wikipedia.org/wiki/Gurdjieff"> G.I. Gurdjieff</a></p>
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		<title>Worldchanging Interview with Jean Russell on Thrivability (2009)</title>
		<link>http://weblogsky.com/2011/09/22/worldchanging-interview-with-jean-russell-on-thrivabiliity-2009/</link>
		<comments>http://weblogsky.com/2011/09/22/worldchanging-interview-with-jean-russell-on-thrivabiliity-2009/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:22:11 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Consciousness]]></category>
		<category><![CDATA[Environment/Climate]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[collective wisdom]]></category>
		<category><![CDATA[definition]]></category>
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		<guid isPermaLink="false">http://weblogsky.com/2011/09/22/worldchanging-interview-with-jean-russell-on-thrivabiliity-2009/</guid>
		<description><![CDATA[&#160;In September 2009, Worldchanging published my interview with thrivability consultant Jean Russell. I&#8217;m republishing the interview here in its entirety. Jean and I have had many conversations since, and I&#8217;m persistently intrigued by her well-grounded positive vision of a world in which we humans not only survive sustainably, but thrive. (Last February, Jean arranged for [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/09/22/worldchanging-interview-with-jean-russell-on-thrivabiliity-2009/" data-text="Worldchanging Interview with Jean Russell on Thrivability (2009)" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F09%2F22%2Fworldchanging-interview-with-jean-russell-on-thrivabiliity-2009%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/09/22/worldchanging-interview-with-jean-russell-on-thrivabiliity-2009/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p><i>In September 2009, Worldchanging published my interview with thrivability consultant Jean Russell. I&#8217;m republishing the interview here in its entirety. Jean and I have had many conversations since, and I&#8217;m persistently intrigued by her well-grounded positive vision of a world in which we humans not only survive sustainably, but thrive. (Last February, Jean arranged for Todd Hoskins to interview me &#8211; <a href="http://thrivable.net/2011/02/towards-coherence/">that interview&#8217;s at Thrivable.net.</a>)<br />
</i></p>
<p><img src="http://weblogsky.com/wp/wp-content/uploads/2011/09/JeanRussell135x130.jpg" align="right" />Technology consultant, entrepreneur and thrivability theorist <a target="New" href="http://nurture.biz/about/jean-russell/" class="broken_link">Jean Russell</a> joined Jerry Michalski&#8217;s August 3 Yi-Tan Conference Call for <a target="new" href="http://www.archive.org/details/YiTanCall241-WhatIsThrivability-">a conversation</a> about <em>thrivability</em> as a conceptual replacement for <em>sustainabilty</em>. After that talk (which you can hear via the above link), I asked Jean to join  me in a brief but enlightening Worldchanging interview.</p>
<p><strong>Jon Lebkowsky:</strong> Let&#8217;s start with the definition of thrivability I found at <a target="new" href="http://thrivable.wagn.org/wagn/Nurture">http://thrivable.wagn.org/wagn/Nurture</a>, that it&#8217;s &#8220;our path out of unsustainable practices toward a world where all people have a high quality of life, a voice, and a nurturing earth supporting them. Using whole systems approach, it demands that we evolve our way of being together, of collaborating, so that our collective wisdom and action bring forth a flourishing world and thriving life.&#8221; </p>
<p>What&#8217;s the origin of this definition, and what led you to start thinking about &#8220;thrivability&#8221; vs sustainability?</p>
<p><b>Jean Russell:</b> At a Recent Changes Camp in Portland Oregon in 2006 I had a powerful two-hour conversation with <a target="new" href="http://www.imaginify.com/jair/bio.html">Jair</a>. I have not stayed connected to him, but in that conversation he mentioned the word thrivability. And it took hold of me for several reasons. Jair and I share a connection to <a target="new" href="http://munnecke.com/blog/">Tom Munnecke,</a> and I had been engaged in conversations with Tom on the <a target="New" href="http://www.worldchanging.com/archives/002658.html">Omidyar.net</a> community. Tom wrote about solution-focus, positive deviance and other ideas that informed my concepts of thrivability. So I chewed and chewed on the idea, <a target="New" href="http://thrivability.wordpress.com/">starting a blog</a> to track my explorations.</p>
<p>This definition of thrivability evolved from that blog. Because this was so alive for me, I would talk with people about it wherever I went. And so I really feel that the idea is less mine and more the ideas of people who have shared with me. It is also strongly informed by the three years of conversations on Omidyar.net. I came to the Omidyar.net space as a writer focused on philanthropy, but while there I learned about such a wide variety of elements of social benefit work. I let my curiosity lead me, and the great wisdom of many there guide me. So, for me, thrivability is the umbrella that holds all of these efforts &#8212; it speaks to the unified whole of our efforts and the world those efforts aspires to.</p>
<p>I have puzzled over the connection between sustainability and thrivability. When I started the <a target="New" href="http://thrivability.wordpress.com/">thrivability blog,</a> I wondered if it was simply a language shift or if there was something deeper. Thanks to the network of people involved in the conversation, I feel clearer now than I did in &#8217;07. If we drew a Venn diagram of the two, there is significant overlap. A lot of the work done under the umbrella of sustainability totally fits the concept of thrivability too. It is less that the actions are significantly different as much as the approach and aspiration is different. The language of sustainability is about neutralizing. Thrivability is about succeeding.</p>
<p>An example can help. If we ask, when building a home, &#8220;what isn&#8217;t sustainable here?&#8221; then we get a list of what we could do to make the house sustainable: maybe it says something about the materials we use and how the energy flows. If we are innovative, it also includes water flows and a green roof. If we ask instead, &#8220;what would make this home thrivable?&#8221; I want thrivable materials and thrivable energy. But I also want thrivable design &#8212; how do the living creatures of the home move through it? And while putting in a green roof, did we make it something that can be a garden? Did we consider the interior lighting of the house &#8212; not only for heating and cooling, but also for <a target="New" href="http://en.wikipedia.org/wiki/Seasonal_affective_disorder">seasonal affective disorder</a>? How does the house play together in the ecology of the neighborhood? Who works to build it? Are their lives more thrivable for having created the house? What else is an input/output or otherwise impacted by this house &#8212; and how can that be thrivable? Do you see how the shift from problem-focus to solution-focus includes the strategies employed in addressing the problem but also goes further?</p>
<p><b>JL:</b> I understand the difference between the two, but it seems to me that you could have a &#8216;thrivability&#8217; that isn&#8217;t sustainable, or that diminishes the sustainability of related or dependent systems. Would it make more sense to talk about &#8220;sustainable thrivability&#8221;?</p>
<p><b>JR:</b> I think <a target="New" href="http://www.artbrock.com/">Arthur Brock</a> points to the answer quite well. He <a target="New" href="http://thrivable.wagn.org/wagn/Principles_to_Thrive_by+Discussions">recently wrote:</a></p>
<blockquote><p>Thrivability builds on itself. It is a cycle of actions which reinvest energy for future use and stretch resources further. It transcends sustainability by creating an upward spiral of greater possibilities and increasing energy. Each cycle builds the foundation for new things to be accomplished.</p>
<p>Thrivability emerges from the persistent intention to create more value than you consume. When practiced over time this builds a world of ever increasing possibilities.</p></blockquote>
<p>Thrivability already includes what is meant by sustainability. And it goes beyond it. To say sustainable thrivability in some way limits it, in fact. Think of life forming on Earth &#8212; to sustain single celled organisms is one thing &#8212; to transcend that and create multi-cellular organisms in another.  The earth has conspired for life to thrive, creating upward spirals, building resources, and evolving greater complexity.</p>
<p>It was Arthur who first pointed out to me that the last few hundred years of consuming resources might have been just what the earth required for us to transcend this way and move to the next form of interaction, the next level of complexity.</p>
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		<title>Collaboration, cooperation, democracy</title>
		<link>http://weblogsky.com/2011/06/17/collaboration-cooperation-democracy/</link>
		<comments>http://weblogsky.com/2011/06/17/collaboration-cooperation-democracy/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 14:12:22 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
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		<category><![CDATA[Common Ground]]></category>
		<category><![CDATA[Contexts]]></category>
		<category><![CDATA[Democratization]]></category>
		<category><![CDATA[Density]]></category>
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		<category><![CDATA[Effective Collaboration]]></category>
		<category><![CDATA[Evolution Of Cooperation]]></category>
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		<category><![CDATA[Population Growth]]></category>
		<category><![CDATA[Real People]]></category>
		<category><![CDATA[Robert Axelrod]]></category>
		<category><![CDATA[Self Interest]]></category>
		<category><![CDATA[Strange Universe]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2011/06/17/collaboration-cooperation-democracy/</guid>
		<description><![CDATA[&#160;Everybody&#8217;s head is a strange universe filled with echos of voices they&#8217;ve heard over and over again. Against this, we try to manifest our intentions, to persuade with more voice, more conversation. Sometimes we get through, but even when we get through, we&#8217;re often filtered, just as we&#8217;re filtering. Is it any wonder that it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/06/17/collaboration-cooperation-democracy/" data-text="Collaboration, cooperation, democracy" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F06%2F17%2Fcollaboration-cooperation-democracy%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/06/17/collaboration-cooperation-democracy/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Everybody&#8217;s head is a strange universe filled with echos of voices they&#8217;ve heard over and over again. Against this, we try to manifest our intentions, to persuade with more voice, more conversation. Sometimes we get through, but even when we get through, we&#8217;re often filtered, just as we&#8217;re filtering. Is it any wonder that it&#8217;s so difficult to build and sustain an effective collaboration? </p>
<p>I&#8217;m looking at the ways that we strive to aggregate our attentions, find common ground, and work together. Over the years I&#8217;ve approached this through the lens of democracy, or what I&#8217;ve referred to as the &#8220;democratic intention&#8221; to create a participatory process that works. The older I get and the more I think about it, the more I realize that this intention, though we so often profess it, is actually rare. Most of us would really like to assert our self interest, our own preferences, but society is a collision of interests and preferences, we have to give in order to take. In a recent discussion of the book <i><a href="http://en.wikipedia.org/wiki/The_Evolution_of_Cooperation" target="_blank">The Evolution of Cooperation</a></i> by Robert Axelrod, I was struck by the hardwired assumption that self-interest inherently rules, and cooperation is reached most effectively with an understanding of that point, thus the prisoner&#8217;s dilemma. In fact, I find that real people are fuzzy on that point, they&#8217;re not necessarily or inherently all about self-interest. We&#8217;re far more complex than that.</p>
<p>There&#8217;s a force of democratization in this world that I suspect is an inherent effect of two factors, population growth and density (which forces us to socialize and co-operate) and human evolution (hopefully we&#8217;re growing wiser, more capable, and continuing to adapt). I see aspects of it in work that I do. My internet work is often about building contexts to bring people together for shared experience and collaboration. At the <a href="http://participatorymedicine.org" target="_blank">Society of Participatory Medicine</a> I&#8217;m involved in communications, and the concept of participatory medicine is driven by a democratization of health information and process. In politics I&#8217;ve focused on grassroots emergence, ad hoc and headless organizations, methods for effecting and enhancing participatory culture and activism. In thinking about markets, I&#8217;m drawn to the <a href="http://www.cluetrain.com/" target="_blank">Cluetrain Manifesto</a> and Doc Searls&#8217; current <a href="http://blogs.law.harvard.edu/vrm/" target="_blank">Project VRM,</a> or vendor relationship marketing, which is about giving consumers tools for symmetrical power within the vendor/customer relationship.</p>
<p>I&#8217;m thinking about all this in the context of my ongoing fascination with culture, media, and the Internet, and developing thinking that might feed into several interesting projects here and elsewhere. One thought I had was about a potential revival of <a href="http://extremedemocracy.com/" target="_blank">Extreme Democracy</a> and new conversations about <a href="http://en.wikipedia.org/wiki/Emergent_democracy" target="_blank">emergent democracy.</a> These are potentially lush gardens of thinking and doing that at the moment are barren, having been untended for a while.</p>
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		<title>Doc Searls on user-driven democracy</title>
		<link>http://weblogsky.com/2011/06/08/doc-searls-on-user-driven-democracy/</link>
		<comments>http://weblogsky.com/2011/06/08/doc-searls-on-user-driven-democracy/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 19:49:28 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Business]]></category>
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		<guid isPermaLink="false">http://weblogsky.com/2011/06/08/doc-searls-on-user-driven-democracy/</guid>
		<description><![CDATA[&#160;Speaking at the 2011 Personal Democracy Forum, Doc talks about how power relationships work in markets vs how they should&#160; and could work. Markets are conversations, and they should be symmetrical conversations. Note his bit about how the language of marketing parallels the language of slavery. Watch live streaming video from pdf2011 at livestream.com]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/06/08/doc-searls-on-user-driven-democracy/" data-text="Doc Searls on user-driven democracy" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F06%2F08%2Fdoc-searls-on-user-driven-democracy%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/06/08/doc-searls-on-user-driven-democracy/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Speaking at the 2011 Personal Democracy Forum, Doc talks about how power relationships work in markets vs how they should&nbsp; and could work. Markets are conversations, and they should be symmetrical conversations. Note his bit about how the language of marketing parallels the language of slavery.</p>
<div align="center"><iframe src="http://cdn.livestream.com/embed/pdf2011?layout=4&amp;clip=pla_479779d0-8a75-4c5b-81f7-890ea2d7bda5&amp;color=0xe7e7e7&amp;autoPlay=false&amp;mute=false&amp;iconColorOver=0x888888&amp;iconColor=0x777777&amp;allowchat=true" style="border:0;outline:0" scrolling="no" width="480" frameborder="0" height="295"></iframe>
<div style="font-size:11px;padding-top:10px;text-align:center;width:480px">Watch <a href="http://www.livestream.com/?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks" title="live" streaming="" video="">live streaming video</a> from <a href="http://www.livestream.com/pdf2011?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks" title="Watch" pdf2011="" at="" livestream.com="">pdf2011</a> at livestream.com</div>
</div>
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		<title>Gil Scot Heron, 1949-2011: &#8220;The revolution will be live.&#8221;</title>
		<link>http://weblogsky.com/2011/05/28/gsh/</link>
		<comments>http://weblogsky.com/2011/05/28/gsh/#comments</comments>
		<pubDate>Sat, 28 May 2011 19:58:11 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
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		<guid isPermaLink="false">http://weblogsky.com/2011/05/28/gsh/</guid>
		<description><![CDATA[&#160;In my years of drinking beer and talking trash with the late Bill Morton, he seldom wrote letters to me though I wrote many to him. The one letter I did receive was a handwritten transcription of &#8220;The Revolution Will Not Be Televised&#8221; by Gil Scot Heron, who got the the revolution isn&#8217;t in the [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/05/28/gsh/" data-text="Gil Scot Heron, 1949-2011: &#8220;The revolution will be live.&#8221;" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F05%2F28%2Fgsh%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/05/28/gsh/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>In my years of drinking beer and talking trash with the late Bill Morton, he seldom wrote letters to me though I wrote many to him. The one letter I did receive was a handwritten transcription of &#8220;The Revolution Will Not Be Televised&#8221; by Gil Scot Heron, who got the the revolution isn&#8217;t in the streets and isn&#8217;t in the institutions or legislatures or meeting halls. It&#8217;s in our heads.</p>
<p>The Revolution Will Not Be Televised</p>
<p>You will not be able to stay home, brother.<br />
You will not be able to plug in, turn on and cop out.<br />
You will not be able to lose yourself on skag and skip,<br />
Skip out for beer during commercials,<br />
Because the revolution will not be televised.</p>
<p>The revolution will not be televised.<br />
The revolution will not be brought to you by Xerox<br />
In 4 parts without commercial interruptions.<br />
The revolution will not show you pictures of Nixon<br />
blowing a bugle and leading a charge by John<br />
Mitchell, General Abrams and Spiro Agnew to eat<br />
hog maws confiscated from a Harlem sanctuary.<br />
The revolution will not be televised.</p>
<p>The revolution will not be brought to you by the&nbsp;<br />
Schaefer Award Theatre and will not star Natalie<br />
Woods and Steve McQueen or Bullwinkle and Julia.<br />
The revolution will not give your mouth sex appeal.<br />
The revolution will not get rid of the nubs.<br />
The revolution will not make you look five pounds<br />
thinner, because the revolution will not be televised, Brother.</p>
<p>There will be no pictures of you and Willie May<br />
pushing that shopping cart down the block on the dead run,<br />
or trying to slide that color television into a stolen ambulance.<br />
NBC will not be able predict the winner at 8:32<br />
or report from 29 districts.<br />
The revolution will not be televised.</p>
<p>There will be no pictures of pigs shooting down<br />
brothers in the instant replay.<br />
There will be no pictures of pigs shooting down<br />
brothers in the instant replay.<br />
There will be no pictures of Whitney Young being<br />
run out of Harlem on a rail with a brand new process.<br />
There will be no slow motion or still life of Roy<br />
Wilkens strolling through Watts in a Red, Black and<br />
Green liberation jumpsuit that he had been saving<br />
For just the proper occasion.</p>
<p>Green Acres, The Beverly Hillbillies, and Hooterville<br />
Junction will no longer be so damned relevant, and<br />
women will not care if Dick finally gets down with<br />
Jane on Search for Tomorrow because Black people<br />
will be in the street looking for a brighter day.<br />
The revolution will not be televised.</p>
<p>There will be no highlights on the eleven o&#8217;clock<br />
news and no pictures of hairy armed women<br />
liberationists and Jackie Onassis blowing her nose.<br />
The theme song will not be written by Jim Webb,<br />
Francis Scott Key, nor sung by Glen Campbell, Tom<br />
Jones, Johnny Cash, Englebert Humperdink, or the Rare Earth.<br />
The revolution will not be televised.</p>
<p>The revolution will not be right back after a message<br />
bbout a white tornado, white lightning, or white people.<br />
You will not have to worry about a dove in your<br />
bedroom, a tiger in your tank, or the giant in your toilet bowl.<br />
The revolution will not go better with Coke.<br />
The revolution will not fight the germs that may cause bad breath.<br />
The revolution will put you in the driver&#8217;s seat.</p>
<p>The revolution will not be televised, will not be televised,<br />
will not be televised, will not be televised.<br />
The revolution will be no re-run brothers;<br />
The revolution will be live.</p>
<p><iframe src="http://www.youtube.com/embed/kZvWt29OG0s" allowfullscreen="" frameborder="0" height="390" width="480"></iframe></p>
<p>&#8220;That was about the fact that the first change that takes place is in your mind. You have to change your mind before you change the way you live and the way you move… the thing that is going to change people is something that 	no one will ever be able to capture of film… it will just be something that you see, and all the sudden you realize, I&#8217;m on the wrong page, or I&#8217;m on the right page but on the wrong note, and I&#8217;ve got to get in sync with everyone else to realize what is going on in this country.&#8221;</p>
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		<title>Emerging thoughts</title>
		<link>http://weblogsky.com/2011/05/18/emerging-thoughts/</link>
		<comments>http://weblogsky.com/2011/05/18/emerging-thoughts/#comments</comments>
		<pubDate>Thu, 19 May 2011 00:18:37 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[Futures]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2011/05/18/emerging-thoughts/</guid>
		<description><![CDATA[&#160;I&#8217;ve been in conversation with a diverse group of people who are interested creating a next version of the Internet that&#8217;s more peer to peer, more open source/open architecture, less vulnerable to government or corporate restriction. Some aspects of the various threads of conversation are idealistic &#8211; not wholly unrealistic, but so far a bit [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2011/05/18/emerging-thoughts/" data-text="Emerging thoughts" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2011%2F05%2F18%2Femerging-thoughts%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2011/05/18/emerging-thoughts/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>I&#8217;ve been in conversation with a diverse group of people who are interested creating a next version of the Internet that&#8217;s more peer to peer, more open source/open architecture, less vulnerable to government or corporate restriction. Some aspects of the various threads of conversation are idealistic &#8211; not wholly unrealistic, but so far a bit fuzzy and not fully baked. However there&#8217;s substantive, useful, and promising discussion in the air, and I&#8217;m hopeful that something viable and helpful will emerge.</p>
<p>Coincidentally, the concept of emergence came up, <a href="http://www.margaretwheatley.com/articles/emergence.html">via this article</a> by Margaret Wheatley, who calls emergence &#8220;the fundamental scientific explanation for how local changes can materialize as global systems of influence&#8221; as networks evolve into communities of practice, and then systems of influence begin to emerge. This she calls the life cycle of emergence.</p>
<p>This resonates with the Emergent Democracy discussion and paper that Joi Ito, Ross Mayfield, and I (along with several others) worked on in the early 2000s. But what&#8217;s missing in this talk about emergence and changing the world is the role of intention. Who sets the goals for changing the world? Who catalyzes networks and drives them in a particular direction?  No person or group decides to make something emerge or to make specific changes &#8211; emergence is about force and evolution, not human intention. And when you talk about changing the world, by whom and for whom, and with what force, become relevant questions.</p>
<p>The Tea Party and the Koch Brothers want to change the world, too. Is their vision less valid than mine or yours?</p>
<p>But there are forces that transcend Internet theorists and instigators, Tea Parties, partisan movements, idealistic next-net theorizers, rebels in the street, corporations, governments, etc. &#8211; forces that emerge out of control; evolution that occurs, not created or driven by some interest group, but driven by complex social physical, psychic, and social factors that have unpredictable effects.</p>
<p>We&#8217;re just another set of smart people who think we know how the world should work, and we probably need more humility. How can we be effective in a context where there are forces that are truly beyond our control? What intentions should we support and honor?</p>
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		<title>The kids are all right</title>
		<link>http://weblogsky.com/2010/12/13/the-kids-are-all-right/</link>
		<comments>http://weblogsky.com/2010/12/13/the-kids-are-all-right/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 14:44:03 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Hell]]></category>
		<category><![CDATA[Kids World]]></category>
		<category><![CDATA[Lot]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2010/12/13/the-kids-are-all-right/</guid>
		<description><![CDATA[&#160;Let the world go out, indeed. &#8220;Those are OUR streets, and we will always be there to demonstrate&#8230; people learned a lot&#8230; we are no longer that post ideological generation, we are no longer that generation that doesn&#8217;t care&#8230; we are now the generation that will stand with everyone who&#8217;s fighting back&#8230;&#8221; They&#8217;re mad as [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2010/12/13/the-kids-are-all-right/" data-text="The kids are all right" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2010%2F12%2F13%2Fthe-kids-are-all-right%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2010/12/13/the-kids-are-all-right/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Let the world go out, indeed. &#8220;Those are OUR streets, and we will always be there to demonstrate&#8230; people learned a lot&#8230; we are no longer that post ideological generation, we are no longer that generation that doesn&#8217;t care&#8230; we are now the generation that will stand with everyone who&#8217;s fighting back&#8230;&#8221;  <a href="http://www.google.com/search?q=%22i%27m%20mad%20as%20hell%2C%20and%20I%27m%20not%20going%20to%20take%20it%22#sclient=psy&amp;hl=en&amp;q=%22i%27m+mad+as+hell%2C+and+I%27m+not+going+to+take+it+anymore%22&amp;aq=0&amp;aqi=g3g-o1&amp;aql=&amp;oq=&amp;gs_rfai=&amp;pbx=1&amp;fp=9111c1d610a8252" target="_blank">They&#8217;re mad as hell, and they&#8217;re not going to take it anymore.</a></p>
<div class="youtube-video"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/-U_gHUiL4P8?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-U_gHUiL4P8?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
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		<title>Doings</title>
		<link>http://weblogsky.com/2010/12/11/890/</link>
		<comments>http://weblogsky.com/2010/12/11/890/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 17:05:46 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Cooperative Web Development]]></category>
		<category><![CDATA[Daniel Ellsberg]]></category>
		<category><![CDATA[Day Job]]></category>
		<category><![CDATA[Digital News]]></category>
		<category><![CDATA[Doers]]></category>
		<category><![CDATA[Exploring The Future]]></category>
		<category><![CDATA[Future Of The Internet]]></category>
		<category><![CDATA[God Nose]]></category>
		<category><![CDATA[Gurdjieff Work]]></category>
		<category><![CDATA[Information Environments]]></category>
		<category><![CDATA[Irons In The Fire]]></category>
		<category><![CDATA[Julian Assange]]></category>
		<category><![CDATA[Lbj School]]></category>
		<category><![CDATA[Loose Group]]></category>
		<category><![CDATA[Open Source Platforms]]></category>
		<category><![CDATA[Shouting Fire]]></category>
		<category><![CDATA[Sxsw Interactive]]></category>
		<category><![CDATA[Texas Government]]></category>
		<category><![CDATA[Web Developers]]></category>
		<category><![CDATA[World Future Society]]></category>

		<guid isPermaLink="false">http://weblogsky.com/?p=890</guid>
		<description><![CDATA[&#160; Irons in the fire: Plutopia Productions projects are on fire&#8230; including the Plutopia 2011 event during SXSW and the Plutopia News Network that Scoop Sweeney and I will be launching within the next month. Scoop and I are also producing events on the side, like last Friday&#8217;s &#8220;From Jerusalem to Cordoba&#8221; performance by Catherine [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2010/12/11/890/" data-text="Doings" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2010%2F12%2F11%2F890%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2010/12/11/890/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p><a href="http://weblogsky.com/wp/wp-content/uploads/2010/12/irons.jpg"><img src="http://weblogsky.com/wp/wp-content/uploads/2010/12/irons.jpg" alt="" title="Irons in the Fire" width="500" height="230" class="aligncenter size-full wp-image-891" /></a></p>
<p>Irons in the fire:</p>
<ul>
<li><a href="http://plutopiaproductions.com">Plutopia Productions</a> projects are on fire&#8230; including the Plutopia 2011 event during SXSW and the Plutopia News Network that Scoop Sweeney and I will be launching within the next month. Scoop and I are also producing events on the side, like last Friday&#8217;s &#8220;From Jerusalem to Cordoba&#8221; performance by <a href="http://naturalchant.com">Catherine Braslavsky and Joseph Rowe</a>. Scoop and I, like our Plutopia Productions colleagues, see event production &mdash; creating compelling experiences &mdash; as an art form. We expect to produce at least one event per quarter, either as part of Plutopia Productions or onw our own, in addition to our work on the content site, which will include podcasts and god nose whatever other media.</li>
<li>I&#8217;m partnering with other web developers in creating Teahouse Media, a web consulting and development cooperative. Web development is my day job, and I pursue it with relish&#8230; an avid builder of information environments and systems. As in the past, I&#8217;m focused on open source platforms, primarily Drupal and WordPress.</li>
<li>With a loose group journalists and other thinkers and doers, I&#8217;ve been exploring the future of journalism and the emergence of digital news applications; set to moderate a panel on the subject at <a href="http://sxsw.com/interactive">SXSW Interactive</a>.</li>
<li>Trying to get my head aorund the future of the Internet. I <a href="http://weblogsky.com/2010/10/20/central-texas-world-future-society-future-of-the-internet/">gave a talk on the subject</a> at a recent meeting of the Central Texas World Future Society, and will give another similar talk at Link Coworking at noon on January 8.</li>
<li>In that context, I&#8217;ve also been tracking the <a href="http://wikileaks.ch">Wikileaks</a> controversies, thinking to convene a public forum on the subject via EFF-Austin. Is Julian Assange shouting &#8220;fire&#8221; in a crowded theatre? Or is he a contemporary Daniel Ellsberg variation? Also thinking about transparency; working as an organizer (with the LBJ School) of the Texas Government 2.0 Camp, which will be January 28-29.</li>
<li>A practicing Buddhist, I&#8217;m looking into <a href="http://www.meetup.com/GurdjieffAustin">the Gurdjieff work,</a> a different system of thinking, but similar in its cultivation of mindfulness. True mindfulness is easy to conceive but hard hard hard to achieve.</li>
<li>I&#8217;ve signed up to be a reviewer for the <a href="http://www.gtops.org">City of Austin&#8217;s Grant for Technology Opportunities,</a> which awards money to community technology projects. I&#8217;ve always had an interest in community technology, and that&#8217;s revived somewhat as I note that there&#8217;s still a digital divide, and it&#8217;s even more significant as so much more of what we do in our daily lives requires access to technologies and networks. Also interseted in digital literacy; not long ago Howard Rheingold and I were discussing his next book, which will be on that subject.</li>
<li>The world is incredibly screwed up at the moment; I feel an obligation to get into an active an visible advocacy for the things I think are important&#8230; a humane <a href="http://en.wikipedia.org/wiki/Progressivism">progressive</a> agenda, a positive and transformative cultural agenda, depolarizing politics and an end to the cultural cold war in the U.S. and beyond, commitment to the ideal of sustainability, acknowledgement of and response to the problem of global warming, etc. Can a web developer do all that much? I&#8217;m with the army here&#8230; we should all try to be all that we can be&#8230; </li>
</ul>
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		<title>Link Coworking</title>
		<link>http://weblogsky.com/2010/09/13/link-coworking/</link>
		<comments>http://weblogsky.com/2010/09/13/link-coworking/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 17:44:22 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Anderson Lane]]></category>
		<category><![CDATA[Business Spaces]]></category>
		<category><![CDATA[Elam]]></category>
		<category><![CDATA[Frog]]></category>
		<category><![CDATA[Frog Strangler]]></category>
		<category><![CDATA[Grand Opening]]></category>
		<category><![CDATA[Last Thursday]]></category>
		<category><![CDATA[Northcross Mall]]></category>
		<category><![CDATA[Sieve]]></category>
		<category><![CDATA[Texas Tech]]></category>
		<category><![CDATA[Tropical Texas]]></category>
		<category><![CDATA[Village Cinema]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2010/09/13/link-coworking/</guid>
		<description><![CDATA[&#160; Last Thursday, the day after Austin was swept by a tropical Texas frog-strangler, I met with Liz Elam and toured her new coworking facility, called Link Coworking. It&#8217;s on Anderson Lane, across the street from old Northcross Mall and near the Village Cinema ( 2700 W. Anderson Lane, Ste. 205 ). Liz&#8217;s facility will [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2010/09/13/link-coworking/" data-text="Link Coworking" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2010%2F09%2F13%2Flink-coworking%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2010/09/13/link-coworking/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><div align="center"><img style="max-width: 800px;" src="http://weblogsky.com/wp/wp-content/uploads/2010/09/lizelam.jpg" /></div>
<p>Last Thursday, the day after Austin was swept by a tropical Texas frog-strangler, I met with Liz Elam and toured her new coworking facility, called <a target="_blank" href="http://www.linkcoworking.com/">Link Coworking. </a>It&#8217;s on Anderson Lane, across the street from old Northcross Mall and near the Village Cinema ( 2700 W. Anderson Lane, Ste. 205 ). Liz&#8217;s facility will have access to an outside deck for parties, like the October 15 Grand Opening (6pm-9pm).&nbsp; </p>
<p>Coworking is the wave of the present, and I expect and hope to see many more coworking facilities opening in Austin. (I spent a lot of time at <a target="_blank" href="http://conjunctured.com/">Conjunctured </a>on East 7th, but if you add the capacities of Conjunctured, Link, Texas Coworking, Tech Ranch, and any others that might be brewing or launching, you&#8217;re still just scratching the need for informal, low-cost business spaces. (Liz noted that her space would be less tech-focused than Conjunctured).</p>
<p>The rains last week revealed one interesting feature of Liz&#8217;s new facility: the roof leaked like a sieve. The place was drying out with multiple fans and the roof was under repair when I visited.</p>
<div align="center"><img style="max-width: 800px;" src="http://weblogsky.com/wp/wp-content/uploads/2010/09/linkcoworking.jpg" /></div>
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		<title>Rescue</title>
		<link>http://weblogsky.com/2010/08/23/rescue/</link>
		<comments>http://weblogsky.com/2010/08/23/rescue/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:05:21 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Consciousness]]></category>
		<category><![CDATA[Aggressive Measures]]></category>
		<category><![CDATA[Animal Hospital]]></category>
		<category><![CDATA[Emergency Clinic]]></category>
		<category><![CDATA[Fate]]></category>
		<category><![CDATA[Food Shelter]]></category>
		<category><![CDATA[Goodbyes]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Kitten]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Marsha]]></category>
		<category><![CDATA[Misery]]></category>
		<category><![CDATA[Pet Emergency]]></category>
		<category><![CDATA[Rashomon]]></category>
		<category><![CDATA[Runt Of The Litter]]></category>
		<category><![CDATA[Vet]]></category>

		<guid isPermaLink="false">http://weblogsky.com/?p=737</guid>
		<description><![CDATA[&#160;&#8220;Life is as ephemeral as dew.&#8221; I think that&#8217;s from Rashomon. The black kitten we found two weeks ago, aka Midnight, died this morning. We thought we were nursing him back to health, but the vet said he probably never had a chance. She said his mother might have abandoned him as the runt of [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2010/08/23/rescue/" data-text="Rescue" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2010%2F08%2F23%2Frescue%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2010/08/23/rescue/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>&#8220;Life is as ephemeral as dew.&#8221; I think that&#8217;s from Rashomon.</p>
<p>The black kitten we found two weeks ago, aka Midnight, died this morning. We thought we were nursing him back to health, but the vet said he probably never had a chance. She said his mother might have abandoned him as the runt of the litter; he was malnourished when we found him and evidently never recovered.</p>
<p><a href="http://weblogsky.com/wp/wp-content/uploads/2010/08/midnight.jpg"><img src="http://weblogsky.com/wp/wp-content/uploads/2010/08/midnight.jpg" alt="Midnight" title="Midnight" width="200" height="231" class="alignright size-full wp-image-739" /></a>He seemed okay last night, but Marsha found him this morning so still she thought he had died. Then we saw he was laboring for breath, and called a local vet, who referred us to a pet emergency clinic, the <a href="http://www.ampmanimalhospital.com/">AMPM Animal Hospital.</a> The vet was sensitive and helpful; said aggressive measures would be costly and unlikely to succeed&#8230; and the kitten died as we were holding him and saying our goodbyes. </p>
<p>We rescued the kitten from real misery and gave him a good couple of weeks. We did all that we could for him &#8211; food, shelter, love.</p>
<p>I&#8217;m thinking our life is just a series of reciprocal rescues like this. We help each other along, give comfort as we can. Some need more than others, some can give more than others. In the end we all meet the same fate, but if we&#8217;re lucky someone rescued us, fed us, kept us warm and reasonably content until the end.</p>
<p><em>(Originally posted on Facebook.)</em></p>
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		<title>Public Access</title>
		<link>http://weblogsky.com/2010/07/15/public-access/</link>
		<comments>http://weblogsky.com/2010/07/15/public-access/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 12:38:11 +0000</pubDate>
		<dc:creator>jonl</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Anyone With Access]]></category>
		<category><![CDATA[Cable Access]]></category>
		<category><![CDATA[Chris Holland]]></category>
		<category><![CDATA[Coleman]]></category>
		<category><![CDATA[Community Impact]]></category>
		<category><![CDATA[Computer Network]]></category>
		<category><![CDATA[Dinges]]></category>
		<category><![CDATA[Former President]]></category>
		<category><![CDATA[Free Speech]]></category>
		<category><![CDATA[Independent Filmmakers]]></category>
		<category><![CDATA[Key Concepts]]></category>
		<category><![CDATA[Mack]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Means Of Production]]></category>
		<category><![CDATA[Media Environment]]></category>
		<category><![CDATA[Panelists]]></category>
		<category><![CDATA[Public Access Television]]></category>
		<category><![CDATA[Telecommunications Commission]]></category>
		<category><![CDATA[Television Audiences]]></category>
		<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://weblogsky.com/2010/07/15/public-access/</guid>
		<description><![CDATA[&#160;Last night, the City of Austin&#8217;s Telecommunications Commission had a roundtable discussion &#8211; actually a series of panels &#8211; on the state and future of public access television and community media. I led a session on innovation, including as panelists by close friend Rich Vazquez, web developer for Community Impact newspaper; Ronny Mack, IT Project [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Social Ring Buttons Start --><div class="social-ring"><div class="social-ring-button"><a href="http://twitter.com/share" data-url="http://weblogsky.com/2010/07/15/public-access/" data-text="Public Access" data-count="horizontal" class="sr-twitter-button twitter-share-button"></a></div><div class="social-ring-button"><g:plusone size="medium" callback="plusone_vote"></g:plusone></div><div class="social-ring-button"><iframe allowtransparency="true" frameborder="0" hspace="0" marginheight="0" marginwidth="0" scrolling="no" style="width: 70px; height: 21px; position: static; left: 0px; top: 0px; visibility: visible; " tabindex="-1" vspace="0" width="100%" src="http://weblogsky.com/wp/wp-content/plugins/wordpress-social-ring//includes/share.php?url=http%3A%2F%2Fweblogsky.com%2F2010%2F07%2F15%2Fpublic-access%2F"></iframe></div><div class="social-ring-button"><fb:like href="http://weblogsky.com/2010/07/15/public-access/" send="false" showfaces="false" width="140" layout="button_count" action="like"/></fb:like></div></div><div style="clear:both;">&nbsp;</div><!-- Social Ring Buttons End --><p>Last night, the City of Austin&#8217;s Telecommunications Commission had a roundtable discussion &#8211; actually a series of panels &#8211; on the state and future of public access television and community media. I led a session on innovation, including as panelists by close friend Rich Vazquez, web developer for Community Impact newspaper; Ronny Mack, IT Project Manager for the City and former President of the ACTV Board of Directors; Gary Dinges, editor at Austin360.com; Korey Coleman of spill.com; and Chris Holland, a marketing consultant for independent filmmakers. We had a great session where we were thinking outside the public access box (which is shaped like a television set). Here&#8217;s the text of my introduction:<br />
<blockquote>Public access television is a product of the broadcast era, when media was distributed from the few who owned the means of production to the many who owned the means of reception. Eventually pretty much everybody had a television set, and cable access proliferated as well. &nbsp;In order to give the public more of a voice and support free speech, it made sense to have a public facility that could offer anyone access to the means of production and to a channel for distribution, i.e. public access television via cable. &nbsp; </p>
<p>The key concepts here are the public access was access to PRODUCTION and to ATTENTION. &nbsp;Over the last two decades, the Internet has evolved from a computer network to a media environment, a public media network with very low barriers to entry. Anyone with access to a computer can have the means to produce media and make that media public. &nbsp;However with so much media, it&#8217;s harder for anyone to get and sustain attention. &nbsp;</p>
<p>As part of this evolution, television audiences are moving to computers and committing more mindshare to social media. To the extent they watch television at all, more and more are watching on their computers. Given this environment, do we need to redefine public access? </p></blockquote>
<p>In response to this intro, panelists talked about how television just becomes one of many modes of distribution, and how access has to be about using Internet channels as well as the cable channel. The emphasis now should probably be more on teaching people to produce better and more effective media, and helping find ways to build audience and attention.</p>
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