Andrew Lippman on “open architecture products,” and viewing customers as partners who will contribute to the evolution and design of the products they buy and use.
The stability that we associated with products is gone. And so if you try to base your business on a product that you think will last a long time, then I suspect you’re likely to be in trouble — because society will change more rapidly….The young are not satisfied with products. They’re satisfied with things they can build into their own products. And so the challenge is to build those as open-architecture products. (From MIT Sloan Review)