I’m not much for categorical top ten lists, but my inner pundit won’t let the year end without some kind of list – in this case stories/trends that stood out for me over the last year. I don’t have a top ten, only eight – the eight ball list.
(Here’s a bit about my year, which you can skip if you want to cut to the chase.) It was an busy, interesting, often slightly insane year for me: I had just spent three years in the for-profit and marketing worlds, leveraging my online community-focused Internet expertise to get a handle on social media strategy. My orignal thought was to work with nonprofit and academic organizatins, as had always been my preference, but I found myself getting drawn more into the world of for-profit marketing, which is where the term “social media” found resonance. (More about SM below.) At the end of 2009, I left the social web company I had cofounded and spent some time in a state of professional identity crisis – “what do you do now?” The answer was threefold: go back to web development, which had been my day job since leaving my last couple of jobs sunk with the dotcom bust in 2000-2001; commit more time to Plutopia Productions,the future-focused events company I cofounded; and spend more time writing. Progress? I’m doing a lot of web development, working with developer Selwyn Polit and designer Steve Bartolomeo (real gems to work with). Plutopia’s reputation is spreading, and we’re working hard on three aspects of the business: our signature event in March at SXSW Interactive; our media channel, Plutopia News Network, which I’m coproducing with Scoop Sweeney, and with David Whitman as managing editor; and our white label events production company. Not as much time for the writing, but I expect to do more writing and speaking in 2011 as I sort things out and find bits of time. (My personal kanban is always very full.)
One other thing I’m doing is leading a social media team for the Society of Participatory Medicine, where I was one of several cofounders. Participatory medicine is a hot topic, lots of interest; I could have done a top ten list on that subject alone… but I didn’t include items related to healthcare here. I expect to have more to say about it in the next couple of months.
Meanwhile, (drum roll…)
Jon L.’s 2010 Eight Ball List
Who says the web is dead? Drupal and WordPress are alive and well…
There’s a huge demand for website development; many individuals, nonprofits, and for-profits are rethinking their web presences, modernizing, moving to content management systems, integrating social media, etc. There are many great technologies, but I believe there’s no web development need that can’t be addressed by either WordPress or Drupal. They’re versatile and powerful open source tools, and they both scale pretty well. And they’ve really come into their own – both have high and growing adoption, and are increasingly sophisticated platforms. I’ve committed to these two platforms in web development, acknowledging that there are other great options (Joomla, Rails, Zope/Plone, et al.)
The Internet matures
I think “matures” is a very positive word for what we’re seeing – the network of networks is increasingly valuable, and there’s increasing demand for high bandwidth and rich services. Backbone providers (telcos like AT&T, Verizon, and Comcast) are dominant providers of high-bandwidth connectivity. They want a bigger share of increasing value I mentioned, and they want clear ROI for the buildout of fatter pipes. One big issue: they’ve also become content providers, which could create a conflict of interest. That’s where net neutrality comes in – how free should the Internet be on both sides, delivery and consumption? Net neutrality approaches are seen as one way to preserve the neck of the golden gooses. There are many different perspectives and opinions on what IS happening and what SHOULD happen. By 2012, will we have definitive answers?
Social media, ugh.
“Social media” is a buzzword that’s cycling out. Many professionals don’t want to use the label, figuring it’s been sullied by the many amateur consultants who were hustling for work over the last couple of years. And there really wasn’t much of a market for consulting in this space – over a year ago, I saw even clueful social media consultants looking for Real Work, and acknowledging that they couldn’t find clients. My thought du jour is that to the extent that organizations are buying advice about social media, they’ll buy it either from communications consultants (PR/marketing firms, etc.) or from web experts. But the sense I’m getting from many conversations over the last couple of years is that organizations have other things they have to do with their money and their time – social media’s way down on the list, if it’s there at all. Does this mean that it isn’t important? Not at all – I think social media’s embedded in everyday life, we’re all using it. It’s like the telephone – we all use it, we all need it, but that doesn’t mean we have a lot of love, respect, or need for telemarketers.
Facebook, The Social Network, my newfound respect for Zuckerberg.
The film “The Social Network” was an acknowledged fiction, but it showed enough about Mark Zuckerberg’s thought processes and work ethic to convince me that I had radically underestimated him. I’m convinced now that he really does have genius, a vision, and he’s a hard worker. Facebook is a force of nature, however you might feel about it – for more and more people, it’s how they experience the Internet. As for the film, it was smart and powerful, but its down side was that it wasn’t really smart about the Internet. Aaron Sorkin admits that he knows little about it. I think that was a missed opportunity.
It’s the stupid economy
Nobody seems to know what’s up with the economy, and I’m no economist – I certainly don’t want to add more fog. I agree with Doug Rushkoff that too many people are living off float, finance charges, related services, layers of bureaucracy, etc. – therefore not creating and sharing tangible value. I’m not sure what the answer is. Clearly crooks, liars, and economic errors helped crash the economy, and ordinary people have been screwed by opportunists who have managed to hang onto their money, and make more, as others are struggling hard to pay their monthly dues. We should be pissed off, but we’re too confused. I recall the line when Clinton successfully opposed Bush – “It’s the economy, stupid.” Turn that around – “It’s the stupid economy.” I’d like to see what a smart economy looks like. I grew up in an era of balance between progressive liberal and grounded liberal thinking, and it seemed to work – maybe that’s what makes an economy smart, that balance.
Obama under attack
Barack Obama, who seems to be a very good president strugging with almost insurmountable problems, most of which he inherited from predecessors, has been savagely attacked in a complete breakdown of domestic statesmanship on the right. The level of disrespect is rather amazing and the degree of polarization is disheartening. What happened to respectful, balanced, moderate Republicans? They seem to have lost their political party, and I wonder where they’ll go from here. As an independent, I have an issue with Democrats, too, and with political parties in general. Partisan thinking brings out the worst in people – and when times are rough, it behooves us to get on the same page more often.
Rethinking journalism
Journalism is not dead, but it’s harder to fund, especially deep investigative journalism. I’ve been hanging out with journalists lately, talking about the fate and future of the endeavor, and many are into interesting and fruitful experiments with new technologies, forms, and business models. One great model: Texas Tribune, a nonprofit news organization that’s forming partnerships with other nonprofits as well as for-profits (like the New York Times). I won’t say a lot about this here, but I helped coordinate a journalism track at SXSW Interactive that should include lively discussions about news innovation.
Wikileaks raises questions about transparency.
Everybody’s been weighing in on this one, and I’ve made several posts about it. I should just summarize what I think: governments do need to be able to have confidential discussions, not everything should be public – I get that. However governments are accountable to citizens, and should be as transparent as possible. Journalists (the fourth estate) should mediate transparency by digging out the sort of information information Wikileaks revealed, analyzing it, and reporting the facts, using judgement, keeping secret what should be secret and needn’t be revealed. Something like Wikileaks exists partly because news organizations are failing, because the effective business model for hard news is unclear, because nobody’s paying journalists sufficiently well for sufficiently long to dig that stuff out. Real journalists shouldn’t be asked to churn PR pieces and write infotainment articles. They should be asked to dig out the kind of information Wikileaks has been publishing, and to do the analysis to build real, effective news stories.
Advertising as we know it seems to be a declining industry. That is one of the primary reasons for the decline of journalism and other media. The advertising supported model of media where they pay for eyeballs attracted by good information plus flash and dazzle is diminishing and maybe going away. What will come next I don’t know, although in terms of news the model may be the propaganda machine of News Corps(e) where the publisher picks the politicians and sells them to the public. This is an old model that has larger reach now because of the greater power of the media outlets involved.
I’ve heard Clay Shirky talk about the underlying crisis in advertising. He recommended Bob Garfield’s book _The Chaos Scenario_ which I found interesting but not very deep. I can share my notes on it if you are interested.
George, I’d love to see your notes on Garfield’s book. I’m not thinking advertising will go away, exactly, but advertising dollars are spread over increasingly fragmented channels, so it’s hard to make big profits solely from media. And there are many channels for quality content that don’t depend on big profits – which means that the organization required for media production is shrinking… Lots to talk about, for sure. I’m looking forward to the journalism track at SXSW Interactive.
Thanks for the info. The data is very good. To begin a serious study.