Are companies using social media to build relationships? Or as damage control because they don’t have a clue how to be real with their customers? (Tara Hunt understands 21st century marketing challenges. In that, she’s rare.)
2 thoughts on ““This is why people are using social media tools, as a big gross band-aid!””
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As a young employee I believe that while social media is being used to build relationships, it has also taken a leap into the business world. Social media is helping businesses to reach out and build brand loyalty along with spreading the knowledge to the public about their company. Palo Alto networks came up with a whitepaper, http://bit.ly/d2NZRp, which will explore the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to an organization’s greater ROI and productivity when it comes to the server’s safety and security. If your IT Department wants to block social media apps on the company network…http://bit.ly/d2NZRp and http://bit.ly/cR80Al
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