Doc Searls discussion: The Intention Economy

Doc Searls

I’m leading a discussion on the WELL with Doc Searls about his new book, The Intention Economy: When Customers Take Charge, which explores new thinking about the power relationship between customers/consumers and vendors. Doc has been rethinking those relationships through Project VRM (via his fellowship at the Berkman Center at Harvard), which has recently led to the creation of a “customer commons.”

It’s an old saw to say that listening to customers is a way to improve and gain new market advantages. But the difference with VRM will be adapting to standards and practices set on the customers’ side — ones that work the same for all companies. There will be less and less leverage in communicating only within a company’s on communication silo. IMHO, “social” services like Twitter and Facebook are not going to provide those standard ways, because they too are privately owned silos.

Scale will only happen when everybody uses the same stuff in the same way. The Internet and its core protocols scaled because they were essentially NEA: Nobody owned them, Everybody Used them and Anybody could improve them. (Yes, some were owned in a legal sense, but in a practical sense they were ownerless. This is why, for example, Ethernet beat Token Ring. Intel, Xerox and Digital essentially released Ethernet into the public domain while IBM wanted to keep Token Ring fully private and charge or it. This bitter lesson had leverage later when IBM embraced Linux.) Email as we know it won because it scaled in exactly that way.

Mars is boring

Martian panorama, shot by Curiosity rover

Don’t get me wrong, I’m totally jazzed about interplanetary exploration, have been for decades. But could we have picked a less boring planet than Mars? Would you visit a resort on Tatooine? (Mars makes Tatooine seem lush.) Maybe Curiosity will find the secret cave that leads to the underground complex of Martian cities, but ’til it does, I’m holding out for the Venus rovers.

Link: Curiosity rover on Wikipedia. Actually a very cool contraption:

The rover is a nuclear-powered, mobile scientific laboratory and part of NASA’s Mars Science Laboratory (MSL) mission by the United States. The MSL mission has four main scientific goals: investigation of the Martian climate, geology, and whether Mars could have ever supported life, including investigation of the role of water and its planetary habitability. Curiosity carries the most advanced payload of scientific equipment ever used on the surface of Mars. It is the fourth NASA unmanned surface rover sent to Mars since 1996, and at 900 kg is slightly heavier than the 840 kg Lunokhod 2 robotic lunar rover from 1973.

I still prefer the Bradbury version…

Seuss-vertising

Quick, Henry, the Flit! Ad for insect repellent by Dr. Seuss

Theodore Seuss Geisel, aka Dr. Seuss, created illustrations for ads before he illustrated children’s books. Fast Company has a slideshow featuring a sampling of his ad work.

Seuss became the father of the modern day children’s stories not solely through his inventive lexicon molded into clever syntax and anapestic meter, but also through vivid imaginary worlds and the charming characters within them. Take one look at his early creations for brands including GE, Ford, and NBC, and there’s no denying the framework of his style that would later turn into the denizens of Whoville, Cat in the Hat and Fox in Socks. And, according to the keepers of the Seuss collection at the UC San Diego Library, the enduring brilliance that is Seuss’ legacy can be traced back to a very unlikely source: bug spray.

Martians flee after seven minutes of terror!

Your humble blogger burned the literal midnight oil to watch Curiosity’s landing on the surface of Mars, which actually meant watching the NASA team as the landing progressed, via NASA TV. No real evidence of the “terror” on their faces, they actually seemed confident and professional.

Your humble blogger burned the literal midnight oil to watch Curiosity’s landing on the surface of Mars, which actually meant watching the NASA team as the landing progressed, via NASA TV. No real evidence of the “terror” on their faces, they actually seemed confident and professional.

http://storify.com/jonl/martians-flee-after-seven-minutes-of-terror

How cool to have a gigabit Internet? Not so much.

Chattanooga, Tennessee Gigabit Internet Banner

Is it really cool to have gigabit network connectivity? Or is it more like it would’ve been to be one of the first thirty offices with a fax machine?

Google plans to launch its fiber to the home network in Kansas City on Thursday with the goal of seeing what people there can do with a gigabit connection. But as one city that already has a gigabit network can tell you, the answer so far may be, “Not much.”

For the last two years, Chattanooga, Tenn.’s public utility (EPB) has offered customers a gigabit fiber-to-the-home connection costing roughly $300 a month, so I touched base with a group of investors and entrepreneurs who have built a program to try to see what people can do with that fast a connection. So far, the limits of equipment, the lack of other gigabit networks (much of the Internet is reciprocal so it’s no fun if you have the speeds to send a holographic image of yourself but no one on the other end can receive it) and the small number of experiments on the network have left the founders of the Lamp Post Group underwhelmed.

More from Stacey Higginbotham at GigaOM.

Transformation of (or by) comic culture

Prince Robotiv

Mainstream superheroes with decades of history (Superman, Batman, SpiderMan, the various Avengers) are flying off comic book pages onto the big screen, in an increasing number of blockbuster comic-films enabled by advances in CGI. Interesting to consider how the concept of the superhero has seeped more deeply into our culture as a result of this and other manifestations of comic book culture – to the extent that we probably wouldn’t be surprised to see all manner of people wearing capes, bending steel, leaping tall buildings in a single bound. The line between fantasy and reality is blurry as hell these days.

As comic culture evolves, so does the entrepreneurial culture of superhero development. The New York Times has a piece about the a creative renaissance at Image Comics, a smaller comic publisher with 5% of market share vs Marvel’s 37%. Image is getting a lot of buzz, though, and has one major success, “The Walking Dead,” basis for AMC’s zombie series (no superheroes there, only frail humans vs ravenous zombies).

Also noting how big a deal Comic-Con’s become, no longer a comic book convention but an increasingly important convergence event. A swirl of comic geek and sci-fi geek subcultures mediated by new technologies is emerging. I’m not quite sure how to reconcile this accelerating fantasy culture with the very real dysfunctions and failures of puny humans – will a commitment to a culture of comic book heroes save us by inspiring a real sense of superhumanity? Or distract us from our state of collapse until it’s too late to go home?

“…the heroic myth helps counter feelings of powerlessness within the family structure. Which is why little boys can’t get enough of superheroes. It lets them imagine themselves as instruments of their own will — instead of subjugated weaklings, in tiny bodies, who lack all agency.” ~ “Meeting Our Cultural Overlords at Comic-Con”

Howard Rheingold on the state of the WELL

Howard Rheingold’s written a good short piece for the Atlantic explaining why the WELL is historically important, and how the WELL exemplified online community (and was probably the first). He also mentions the WELL’s importance in influencing the evolution of the World wide Web of today, something I suggested in an earlier post.

Here’s Howard talking about the WELL, also featuring John “Tex” Coate:

Higgs Culture

Whether it was the Higgs Boson, or just a reference to the actual particle, the CERN discovery is already generating cultural waves and memes.

Whether it was the Higgs Boson, or just a reference to the actual particle, the CERN discovery is already generating cultural waves and memes.

http://storify.com/jonl/higgs-culture

The WELL has been an important driver for evolving Internet culture

At bOING bOING, Cory Doctorow explains what’s happening with the WELL. I commented there, reposted here:

My view is that you can’t overstate the significance of the WELL and its parent, Point Foundation/Whole Earth. Early bloggers (like those at boing boing and yours truly) were influenced by the structure of reviews in the Whole Earth publications, and adopted a similar style. For many of us, our WELL accounts were our pathway onto the Internet. Much of the culture of the Internet post 1990, especially the concept and execution of virtual community and the way it evolved into contemporary social media, was inspired and driven by experiences on the WELL. In my own case, I built an Internet career starting with my volunteer work at the WELL, and made many of my connections there. I became an editor for boing boing and Factsheet Five through connections on the WELL, a writer for publications like Mondo 2000, cofounder of FringeWare publisher of FringeWare Review, all via connections and experiences on the WELL. I became an active member and supporter of EFF and cofounder of EFF-Austin because of the WELL. I’ve had a number of major author interviews on in the Inkwell conference on the WELL, as well as the annual state of the world conversation Bruce Sterling and I have had every January for 13 years – we doubtless wouldn’t have done that without the WELL. I first heard the word “weblog” when Bruce applied it to his posts in the Mirrorshades conference that we cohosted on the WELL. I also recall, when Katie Hafner was working on her book about the WELL and interviewed me at her office, which was then in Austin, that I saw a diagram on her wall that she’d been working on, that showed how communal movements in the 60s fed into the WELL, and the WELL fed into the evolution of community and social aggregation on the Internet. From my perspective, the WELL’s influence has been huge.

Are computers intelligent?

Bruce Sterling with Alan Turing bot at the Turing Centenary Symposium

At Reality Augmented Blog, I recently posted a Storify of my live tweets from Bruce Sterling’s talk at the Turing Centenary Symposium at the University of Texas. Bruce talked about Turing’s investigation into “whether or not it is possible for machinery to show intelligent behaviour” and the Turing test, which is supposed to determine how well a computer at least seems to be intelligent by human standards. To consider this question, you might think you’d have to define thinking (cognition, consciousness, etc.), but instead of taking on that difficult task, Turing changes the question from “Do machines think?” to “Can machines do what we (as thinking entities) can do?” That’s really a different question, less metaphysical and more about comparing manifestations of thinking than comparing processes of thinking.

Bruce noted in his talk an aspect of the Turing test that doesn’t get much attention: it was originally about gender. In his paper “Computing Machinery and Intelligence,” Turing described the game as “played with three people, a man (A), a woman (B), and an interrogator (C) who may be of either sex. The interrogator stays in a room apart from the other two. The object of the game for the interrogator is to determine which of the other two is the man and which is the woman.” He goes on to say

We now ask the question, “What will happen when a machine takes the part of A in this game?” Will the interrogator decide wrongly as often when the game is played like this as he does when the game is played between a man and a woman? These questions replace our original, “Can machines think?”

So as Bruce notes, the actual Turing test is for a machine with a woman’s sensibility. The gist of his talk reminded me of conversations I’ve had with transgendered Sandy Stone, who spent years studying identity hacking online and off. I brought up the question of a man deciding to appear online as a woman, and how real that transformation can be. If you’re a man and decide to be a woman (or vice versa), you can’t quite make the authentic switch, because gender entails years of cultural and behavioral conditioning. If you’ve been contextualized as a male, you don’t become female by changing your name, your voice, your dress, even your body.

In the context of the conversations with Sandy, the subtext always seemed to be about liberation from the trappings of gender – you don’t have to be “a man” or “a woman,” you can just be you. But this has relevance, not just in terms of gender switching, but with any attempt at transformation. And it has implications for the discussion of machine intelligence. Machines can’t “become human” or be like humans, because they have no experience as humans, and you can’t program the embodied human experience.

In the context of the conversations with Sandy, the subtext always seemed to be about liberation from the trappings of gender – you don’t have to be “a man” or “a woman,” you can just be you. But this has relevance, not just in terms of gender switching, but with any attempt at transformation. And it has implications for the discussion of machine intelligence. Machines can’t “become human” or be like humans, because they have no experience as humans, and you can’t program the embodied human experience. You also can’t program “consciousness” – puny humans aren’t even clear what consciousness is, and we know that things like “consciousness” and “awareness” and “thinking” can be quite subjective and hard to quantify. So when we talk about “artificial intelligence” or “machine intelligence,” that word “intelligence” can be misleading. It’s not about making a machine like a human, it’s about seeing how well a machine can simulate the human. The Turing test is really about how clever we are at programming a bot that does heuristics well and can “learn” to hold its own in a human conversation. It’s interesting to bring gender into it – to simulate the human, a bot would be one or the other.

Scene from Metropolis: Rotwang and his robot in female form Rotwang and his lost-love simulation[/caption]Bruce: “Why not ask ‘can a computational system be a woman?'” This made me think of Rotwang’s remaking of Hel in Metropolis, and how she’s repurposed as a simulation of Maria… a robot designed to simulate the female form. Is she a mechano-electronic woman? Or just a bag o’ bytes? More compelling, I think, is the concept of the cyborg, originally described as a biological entity that’s manufactured and has some machine components. More recently, we’ve come to think of cyborgs as “ordinary” humans augmented by digital or other technology – e.g. anyone with a smart phone or a computer could be considered a cyborg. My colleague Amber Case writes about “cyborg anthropology,” acknowledging that synergies within human-machine interaction are transformative, and require new methods and fields in the study of humanity. I think cyborgization is more interesting and more real than the Kurzweil sense of “artificial intelligence” (machines “smarter” than humans that become self-aware – Hal 9000 is a mythical beast; computers may be capable of processes that seem intelligent, but back to Bruce’s point, computers are not anything like humans.)

Turing himself said “the idea behind digital computers may be explained by saying that these machines are intended to carry out any operations which could be done by a human computer.” On the other hand, Gurdjieff said “man such as we know him, is a machine.” A very complicated machine, he noted elsewhere.

My point in all this is that humans are not machines and machines won’t become human. We’re confused on that point, likely because of a larger metaphysical confusion, a confusion about who and what we are, our place in the universe, and the nature of the various human analogs, similar but different processes, that we see in the egosystem. (That’s not a misspelling…)

Bruce Sterling: “I fear posterity will condemn us for being too clever, for failing to speak about the obvious in an immediate lucid way. We need a new aesthetic with a strong metaphysics. How we get there, I don’t know.”

“Shame” and transformation

Michael Fassbender

Just saw the grim but enlightening film “Shame,” wherein Michael Fassbender plays Brandon, a bland, disarmingly handsome thirtysomething obsessed with pornography and vicarious sex. The film lit up a few insights inspired by Buddhist and 4th Way practices; I saw Brandon’s sex addiction as an extreme form of attachment in the Buddhist sense, or what 4th Way practitioners might call identification…sex addiction in the 21st century, well fed by prolific sources of pornographic media, being an extreme form. Brandon’s stuck inside his obsession, attached to completely subjective and interior experience. The sex act, for him, is always a form of masturbation, even when he’s with someone else. He’s managed to hide it and remain “shameless”; the film shows a transformation as his obsession is revealed to and challenged by external forces. Most powerful of these is the arrival of his sister Sissy (Carey Mulligan), who invades the privacy that is fundamental to the persistence of his cycle of craving and release. She challenges him to connect with a reality outside his own. She’s damaged, and she desparately needs him as a constant in her life. She needs his compassion to feel complete, but compassion is foreign to him. He explicitly denies any responsibility for her.

He has no sense of humor.

Drawn to a relationship with coworker Marianne (Nicole Beharie) that could be more intimate, not just masturbatory, he can’t take this potentially more authentic connection to any meaningful level – he snorts a line of coke and attempts sex, but for once, he can’t get it up. He rejects her and she leaves, but he quickly finds another girl and finds that he can “perform” in a context where there is no emotional connection or demand.

He makes this connection with Marianne after Sissy walks in while he’s masturbating, and triggering what might be his first instance of shame and a dawning sense of awareness. He plows through his flat digging out all his pornography and sex paraphernalia, and trashing it. Interesting that this is followed by a failed attempt to be real. This is followed by more rejection, self-destructive behavior, a desperate cry for help from Sissy, more wanton sex, and Sissy’s attempted suicide. As I said earlier, this is grim stuff.

Sissy’s suicide attempt shocks him in to reality – as John Shirley writes, in a piece about the Gurdjieff work, “it is only shocks that can lead a man out of the state in which he lives, that is, waken him.”

At the beginning of the film, there was a scene where he sees a beautiful girl on the subway, flirts with her, attempting seduction. We see that she’s wearing an wedding ring and an engagement ring. She flirts back, but quickly disappears, he’s unable to find her. At the end of the film, the last scene, he sees the same girl. Her makeup is less soft, and she’s not wearing her wedding ring. She flirts with him more overtly, but he doesn’t respond. The film ends here, and it seemed clear to me that we were seeing a person transformed, that he was choosing not to pursue his former obsession. Maybe we’ve seen at least a partial awakening?