Tag: Collaboration

Where ideas come from

Wired News hosts a conversation between Kevin Kelly and Steven Johnson, who’ve written similar books… Steven – Where Good Ideas Come From: The Natural History of Innovation; and Kevin – What Technology Wants.

Steven “finds that great creative milieus, whether MIT or Los Alamos, New York City or the World Wide Web, are like coral reefs—teeming, diverse colonies of creators who interact with and influence one another.”

Kevin “believes “technology can be seen as a sort of autonomous life-form, with intrinsic goals toward which it gropes over the course of its long development. Those goals, he says, are much like the tendencies of biological life, which over time diversifies, specializes, and (eventually) becomes more sentient…”

I’m glad Kevin and Steven are making the “hive mind” point, a rationale for softening rigid proprietary systems and encouraging collaboration and interaction… sez Steven: “innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.” Great ideas emerge from scenes, the solitary inventors are just catalysts for the execution (no mean feat, though).

Weed it and reap!

Stewardship

I’ve been thinking a lot about stewardship as the requisite basis for action in an era of greed and confusion. Stewardship can be defined several ways, but the general sense I get is that it means taking responsibility for something that you don’t “own.” Ownership also needs definition for the sake of clarity, and as a Buddhist I’ve cultivated some depth around the concept of “I” or “self” and the concept of “own.” If the self is an illusion, then ownership is part of that illusion.

But we have to live in the world, and accept consensual hallucinations like the concept of “self.” I can also think of “I” as a bounded awareness, and stewardship as taking responsibility for something beyond that boundary.

The case that came up most recently for me was that of technology stewardship, which I just spent two weeks discussing on the WELL with Nancy White and John D. Smith, authors of Digital Habitats; stewarding technology for communities. We were talking about how people with a community of practice who have relative clue about technology take responsibility for assessing, selecting, and sustaining technology platforms for the community to use, primarily for communication and collaboration. Communities are complex, technology can be complex as well, so there’s much to be discussed in this context. Check out the discussion and the book if you’re interested, but I’m more interested in how the act of stewardship works, especially the attitude behind it.

While stewardship may or may not be through some role that is compensated, it should be inherently unselfish. To effectively take responsibility for something beyond yourself, you have to be prepared to put your “self” aside and think in terms of the best interests relevant to the stewardship role. In technology stewardship for a community, you’re selecting the technology that best serves the interests and capabilities of the community, not necessarily the technologies you would prefer or be most comfortable with.

We also talk about stewardship in the context of The Austin Equation, where I’m involved as a resource on community development, especially online. For that project, a group of volunteers have been defining and mapping scenes local to Austin, with the idea that they will take a stewardship role with the scenes they’ve selected, i.e. help build coherence and effectiveness into a community where the only glue, at the beginning, may be affinity and marginal awareness. How do you step into a community, in a role that the community itself didn’t define or originate, and provide effective stewardship? That’s an issue I keep considering – somehow you have to engage the community and convey the value of your stewardship.

These are some initial thoughts about stewardship; I’d like to have a larger conversation, especially about how to inspire an attitude of stewardship more broadly so that people are generally more focused on helping than “getting.”

Digital Habitats/technology stewardship discussion

Digital HabitatsNancy White, John D. Smith, and Etienne Wenger have written a thorough, clear and compelling overview of the emerging role of technology stewardship for communities of practice (CoPs). They’re leaders in thinking about CoPs, they’re smart, and they’re great communicators. Their book is Digital Habitats; stewarding technology for communities, and it’s a must-read if you’re involved with any kind of organization that uses technology for collaboration and knowledge management. And who isn’t?

It’s my privilege to lead a discussion with Nancy, John, and Etienne over the next two weeks at the WELL. The WELL, a seminal online community (where Nancy and I cohost discussions about virtual communities), is a great fit for this conversation. You don’t have to be a member of the WELL to ask questions or comment – just send an email to inkwell at well.com.

Social software, social media… what’s happening

Three years ago I started thinking about how I might do consulting around my knowledge of online communities and collaboration, social networks, and general web strategy. I started meeting with David Swedlow, then Bill Anderson and Honoria Starbuck joined us. We were thinking how organizations could work through their social networks to build collaborative efforts. This could include viral marketing and collaboration with customers and clients. Bill and I had an engagement with an academic client that seemed to work as a proof of concept. I went on to form a partnership with David Armistead at Social Web Strategies, and as we worked through the construction of an ontology for our potential work, a couple of things happened. First, marketing communications professionals started seeing one point that we had been discussing – that mass aggregation of mindshare was becoming a thing of the past, that attention was fragmented and distributed among many niches and applications. Second, Twitter caught on with marketing professionals and they started thinking how they might use it, Facebook, and other social networking platforms to create presence for their clients. We started to see the label “social media,” and a few people who sort of knew marketing and sort of knew social software started building buzz for a new discipline, hoping they could sell consulting hours based on their (more or less limited) knowledge. However, well-established large consultancies started adding social media expertise, and selling social media consulting as just another of many services. Also, just incidentally, the economy crashed and money stopped flowing. (We started thinking about low barrier to entry/low cost of production as a social software plus, and we also started thinking hard about the impact of low transactional costs – thinking how we could consult on the uses of social software for coordination and collaboration inside companies – what others later started calling social business).

So now I’m seeing that the enterprise will buy social media marketing expertise from the same large consultancies that they’ve always used, and the same will probably be true of social business expertise, as thinking about the impact of social media on internal operations evolves. Medium-sized companies seem to be hiring rather than outsourcing expertise, if they’re willing to spend money at all. Small companies are doing what they can on their own. As a consequence of all this, there’s not much of a market for small social media consultancies and freelancers – I keep hearing of “social media consultants” who’ve gone to work for larger companies doing community management or working with marketing groupss to help address social media channels.

At Social Web Strategies, we saw that our best option was to do corporate training. We’d been doing these workshops anyway, so it makes sense to build a business around them.  I changed my relationship to the company, giving up my partnership but staying on as a principal, partly because I didn’t want to be as focused on training, and partly because I wanted more time to think and write – hard to do when you’re charged with building and running a business.

I also think that we’ve lost “social” in social media like Twitter and Facebook, that are set up for drive-by posting but don’t facilitate real collaboration very well. I’ve been working (with Kevin Leahy of Knowledge Advocate) to become a Google Wave expert, because I think Wave really does support collaboration. I want to help people build true collaboration and true community, where connections become sustained relationships and lead to authentic experiences. I’m also interested in support for collaborative innovation, and how R&D works in an network environment (I’ll post more about this later).

Currently I’m freelancing, and planning to write more here and elsewhere. I’m also still working for Social Web Strategies, and will be co-presenting a training on social media for entrepreneurs in February, based on Dave Evans’ book Social Media Marketing an Hour a Day.