Tag: Media Experiences

How was the Picture Quality of “The George Burns & Gracie Allen Collection”?

Got an email from Netflix asking how George and Gracie looked. I responded that the quality was acceptable, but that’s only part of the story. It was actually phenomenal, if you consider that I was streaming it over my iPhone with Netflix’s new streaming app. I’d say that digital convergence has arrived… I was sitting in a movie theatre, the Alamo on South Lamar, in Austin, waiting for a film, and showing Marsha the Netflix app (which wasn’t too much of a distraction from the Sudoku app on her phone). I could stream any episode of a favorite 50s television series and any of hundreds of films. We’ve been alternating Netflix streaming, more and more of which is HD, with Blue Ray DVDs. I have more media than I can possibly track, and persistent opportunities for new media experiences. I’m in hog heaven.  Marsha and I took a walk yesterday and talked about the challenge of managing anxiety of the seemingly endless possibilities vs inherently scare opportunities – making choices about how we fill our time. We’ve been working many hours lately, so our cognitive surplus is increasingly scarce.

But I’ve been making time to watch all the old episodes of “Kolchak: The Night Stalker,” and re-experiencing the 70s. (Where’s my leisure suit?)

Social media for breakfast

Cross-posted from Social Web Strategies:

Peter Kim, who describes himself as a traditional marketing professional, gave an interesting talk at this morning’s Social Media Breakfast. He says at his site that he’s working on an enterprise social technology company, along with Kate Niederhoffer, who was also at the SMB, and my pal Doug Rushkoff, who’s “not from around here.” I’m mulling this over: he says he’s a traditional marketer but he’s helping build a social tech company, so there might be a contradiction here, especially given his talk, wherein he questioned whether social media really works for marketing. Actually, he led by questioning whether negative social media experiences (like fake blogs) had any impact on companies like Wal-Mart and Comcast… it’s not like their stock went south based on blogosphere or videosphere bad buzz. I pointed out, though, that the companies had done far worse without taking a huge hit. It’s a complicated world, and social media makes it even more so.

Another question Kim was asking was whether companies could scale their use of social media so that it could make a difference for them in a positive way, as part of their marketing efforts. Why are companies still spending three million on superbowl ads if social media can be effective? As always happens with new forms of media, at least early on the new doesn’t replace the old, it’s just another way of communicating. I think most of us who’ve been at this for quite a while suspect we’re seeing a revolution, the new converged media will be truly transformative, more and more so over time. I suspect Peter Kim sees that more clearly than he let on.

The talk got me thinking. Social media is complex, it’s niche, it’s political, it involves all sorts of personalities and personal quirks; user generated content requires monitoring or moderation or some kind of oversight, so there’s very real and possibly expensive social overhead. Some companies are jumping in and others are interested, but a social web strategy requires a lot of thought, and perception from new angles, flexing new brain muscles you didn’t know you had as you think your way into it. And you can’t own it in the same way you could own a top-down marketing campaign. In a sense, it owns you, and requires that you be authentic…

My friend Mike Chapman said at one point that “there are no rules. When you try to put rules around it, you break it.”